Clothing industry manages to increase market share to US


The Customs in the US have recently released a report which states that the Vietnamese textile and apparel sector has been able to increase its market share to the US markets along with being among four countries which have been able to record positive growth in 2009.

The market share of the sector grew from 3.4 percent to 4.47 percent in 2009 when compared with the same period of the previous year. The industry is also looking forward to a period of growth in the next few quarters.

That this growth has come at a time when the worst recessionary trends have engulfed the US markets is by itself commendable. In fact the US is considered the epicenter of the economic crisis and has borne the maximum brunt.

In 2008, exports to the US markets from the textile and clothing sector in 2008 accounted for 54 percent of all exports from the industry. But at the same time the sector is trying to reduce dependence on the US markets by diversifying to newer markets like Japan and Russia.



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Motherhood Brings On-Trend Fashion Fit This Fall

The Fall 2009 collection from Motherhood Maternity was inspired by color, comfort, and cozy layers. Once again, Motherhood delivers on-trend fashion fit to compliment the expectant woman's curves, all at a price her wallet will love. Some of the best-selling items include our Under-Belly jeans and our cozy cotton side ruch sweater.

Rich, deep colors are ripe this fall. Berries and wines are prevalent alongside blues and teals, and are grounded by dark neutrals like shades of grey and black. Standout items include a cascade cardigan in dark wine and the classic pea coat reinterpreted in purple.

Fashion isn't always synonymous with comfort. But this season, comfort and convenience are in style, with a key focus on soft drapy fabrics. The essential fall silhouette is an easy tunic length top over slim leg bottoms or leggings. A long sleeved tee or two layered under an oversized tunic is the right foundation for the accessory of the season: a matching scarf.

Feminine tops with neck interest and softly tailored bottoms in menswear fabrics provide structure and detail day to night. In eveningwear, she will find saturated jewel tones in satins and knits with subtle shine and beading.



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Mother of the Bride Dresses- Top 5 Trends

Gone are the stodgy old ideas about how a Mother of the Bride should dress. Here are the top trends in Mother of the Bride Dresses that give us hope!

1) Bright Colors

It used to be that Mother of the Bride dresses only came in four colors: blah, boring, beige, and blech. Pastels and navy blue are only part of the selection nowadays! Finally, the industry is starting to show a spectrum of different colors, from spring greens to royal purples. Whether you love bold jewel tones or lean towards rich earth tones, there will be something out there for you. Since more saturated colors are better for aging, pale skin tones, liven up your look by choosing a color with some pizzazz!

2) Bolero Jackets

You may be sick of those boring Mother of the Bride jacket dresses, but the good news is there'sfinally a fresh new take on them! Designers have addressed the need for a removable jacket to cover the arms that is also very fashionable. The bolero jacket, with different sleeve lengths, is in. It's elegant and practical. Take it off when you're hot, and you will still have a great dress underneath. Wear it to cover up during the ceremony- no one will guess you're trying to cover those wobbly chicken wings under your arms!

3) Tiered Dresses and Skirts

Tiered skirts are showing up in stores this season and are especially appropriate for formal wear for the over-40 set. They're modern and feminine and can be very flattering if they are not too frilly. Try one before you buy, and make sure it suits your body. With all that extra material, this Mother of the Bride style is not for everyone!

4) New Lengths

Say goodbye to floor length when it come to Mother of the Bride Dresses. Plenty of different hemlines are popping up, mainly due to the huge variety of different wedding styles and venues these days. We're seeing plenty of cocktail-length, knee-length, and handkerchief hems, as well as hi-lo dress lengths. (High in the front; long in the back). At the knee, or slightly above the knee is as high as you want to go. Remember: All these new hemlines give you one more reason to wear some fabulous, head-turning shoes!



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Image Credits : stylehive.com

Home Textile Expo 2009

Swanky Sakhi Saree Creation : Stepping Into Spring

Look around you. A new kind of woman has emerged. She fights against apathy, boredom and bad taste. She makes swift adept split-second decisions. The Sakhi Spring collection 09 combines courageous design with superior fabrics to deliver laudable style for the woman of today.

The collection embodies elegance effortlessly with a variety of exclusive designs to choose from the extensive platter of creations. Designer Chandra of Sakhi was inspired by the changing hues of flora and fauna this spring. The transition from summer to winter brings with it myriad changes in all elements of nature around us, from the foliage change from amber to green are found captured in our extensive range. The collection promises to make a statement for all occasions with its ravishing detailing to superior design elements.

Cut work is a Sakhi specialty which finds expression in an array of fabrics. Cut work is a form of art that embodies delicate lace-like embroidery involving intricate hand work and a keen eye for precision.

The Sakhi SS - 09 collection re-invents cut work technique by fusing different fabrics using appliqué technique. For evening attire, bold fusions woven together by intricate cut work, a fine form of hand embroidery is a sure must have for this season.

For casual occasions, the collection also exhibits an array of light Tussar silks sarees in muted salmon pink, toned down turquoise & burnt mustard. These sarees feature Benarsi brocade appliqué cut work in an interesting bold motif placement design, wherein one motif features near the neck, a few near the pleats and elaborate step pallu featuring the cut work will surely make a woman ooze with confidence.


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Swimwear market expected to decelerate by 2014

Global crisis having its pangs in all industries has not left the swimwear sector alone. Analysts predict that the swimwear sector is likely to slow down in growth between 2008 and 2014 from 5.32% to 1.69%.

This will lead to a considerable decline in the large number of swimwear brands that are in the market today. This slothful growth forecast is blamed on the current recession, long-term population stagnation, and the shift in branded manufacturing to lower-cost countries.

Following the Beijing Olympics last year, the next major event for swimwear will be the London Olympics in 2012. Unit sales for 2012 will be 1,099m pieces, a growth of 41m units from 2008.

It is estimated that the average world retail price for swimwear and beachwear in 2012 will be US$12.29. The London Olympics is expected to create a swimwear market 'splash' in 2012, as an antidote to the gloom and doom forecast for 2009-2010.


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High on Celebrity Quotient

The coveted event at the city of dreams, Lakme Fashion Week, concluded last month on positive note. The Stitch Times brings to you the glimpses of the designer wear industry that unveiled the Creative Fall Winter 09 collections.


With a series of fashion weeks annually scheduled one after the other; the calendar of the Indian design industry seems to be booked completely. This time it was the turn of Lakme Fashion week in Mumbai. Over 60 designers participated this season showcasing the extravaganza of colours, cuts and styles before the international buyers from the countries like Canada, Australia, Netherland, the US, among others. "LFW has steadily established itself as a platform for attracting international designers and labels, a vibrant place to do business for buyers and inspiring a global pool of talent. It further reinforces our commitment to integrate India into the global fashion world," said Anil Chopra, Vice President of Lakme Unilever.


The event was a motivation especially to the young fraternity of design industry as the number of participants for the categories like Gen Next and emerging designers was more as compared to the previous season and from various states of the country. The established designer category included some of the famous fashion designers like Anamika Khanna who presented her grand finale collection, Digvijay Singh, Nandita Mahatani, Tarun Tahiliani with his Levi collection, Vikram Phadnis, Wendell Rodricks, Vivek Kumar, Atit Bhatt, Anand Bhushan, Tanvi Kedia, Abdul Haldar, Ruchi Mehta, Niak, Jyoti Sharma, Archana Kochar and, Manish Malhotra among others.


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Customized Embroidery Skirts For Trendy Shoppers

Good embroidery skirts are available in various styles and designs today. These skirts actually have a fascinating history where lengths have changed according to popular trends, and the material used in the construction has changed.

But, regardless of the changes, embroidered skirts come in all sizes and lengths depending on the needs of the wearer.
Pre-embroidered skirts make it easy to get the desired look.

But customization gives the special appeal, which the shopper needs. Having ones own unique design make take time, but the final product is well worth the wait and money spent, because that design will be unique and according to the customer’s choice.

Embroidery is just an aspect of customization, which will allow a person to get more of a personal feel for the apparel. How much ever the skirts may be fun to wear, too much embroidery will make the apparel look complicated.



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Fibre2fashion News Desk - India


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Girl’s hooded sweatshirts recalled by CPSC


The U.S. Consumer Product Safety Commission, in cooperation with the firm named below, announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of Product: Cumberland Outfitters Girl’s Hooded Sweatshirts

Units: About 580

Distributor: Ely and Walker, of Lebanon, Tenn.

Hazard: The sweatshirts have a drawstring through the hood which can pose a strangulation hazard to children. In February 1996, CPSC issued guidelines to help prevent children from strangling or getting entangled on the neck and waist drawstrings in upper garments, such as jackets or sweatshirts.

Incidents/Injuries: None reported.

Description: This recall involves Cumberland Outfitters girl’s hooded sweatshirts with drawstrings. The sweatshirts were sold in four colors (melon, white, purple, and turquoise) and in sizes XS to L. Graphic designs such as a horse, vine or flower are printed on the front and back of the sweatshirts. RN number 14119 and one of the following style numbers are printed on the care label: 561560EC, 561565CO, 561570RA and 561575TU.

Sold at: Department and apparel retail stores nationwide from April 2007 through April 2009.

Manufactured in: India

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rbb Style for DuMi Shapewear


rbb Style Group, the fashion, art and lifestyle-focused division of the national full-service agency rbb Public Relations that operates offices in Miami and New York, was named agency of record for DuMi Shapewear, the innovative line of sexy, feminine underpinnings that offer serious shaping, sculpting and lifting.

Conceived at designer Amber Taylor’s humble kitchen in New York, DuMi Shapewear is gorgeous, flattering and specifically designed to enhance the fit and feel of contemporary fashion. DuMi was born with the idea that a girl can have her cake, eat it, and still fit into her skinny jeans!

“We love clothes,” said Taylor, “but as we’ve gotten into our 30’s we’re finding it takes more effort to look good and feel contemporary in fashion. Made from the finest organic fabrics, DuMi has created a beautiful line of lingerie to help women get dressed and feel their best every day.”

rbb Style Group will develop and implement a comprehensive public relations campaign for DuMi Shapewear (du-mi.com), encompassing a wide range of brand awareness, media outreach, product placement and consumer targeted initiatives. The agency brings the experience and expertise of rbb Style Group director Cece Feinberg and her team to the upcoming marketing campaign.

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Fashionable Earrings : Creating Fashion Statement

Earrings are an important part of every woman's wardrobe, whether we are headed for a day at the beach, to the office, or to a wedding. Your earrings give a subtle hint about your personality.

You can change the entire look and feel of your wardrobe by adding the right earrings. You can bring out your softer feminine side, the sexy goddess, or present simple charm, sophistication, or elegance. For both men and women, today earrings are a definite fashion statement.
Earrings have been a part of human culture since 3000 BC. In past times, earrings actually established your position in society, because only royalty and very wealthy were able to afford expensive jewelry. Fine jewelry was worn by only the wealthy. The rest of the population also wore earrings to decorate their body, but they were replicas of high society jewelry.

There are many styles of earrings. There are quite literally thousands of choices. There is an earring style for every personality. Fine jewelry remains popular with precious stones such as sapphire and emeralds. Semi precious stones are also very popular. But even more popular are the costume jewelry earrings. These are affordable, look great, and are great for staying trendy and in style.

From dangles, to chandeliers, to droplets, to hoops, to studs. The choices and styles are never ending. If you don't have pierced ears, no worries! These days there is a terrific selection or clip on earrings available. You can be dazzling, subtle, glamorous, and sexy. You can be highly refined, professional, high classed, or fun and funky, and trendy!

Earrings have been a part of human culture since 3000 BC. In past times, earrings actually established your position in society, because only royalty and very wealthy were able to afford expensive jewelry. Fine jewelry was worn by only the wealthy. The rest of the population also wore earrings to decorate their body, but they were replicas of high society jewelry.

There are many styles of earrings. There are quite literally thousands of choices. There is an earring style for every personality. Fine jewelry remains popular with precious stones such as sapphire and emeralds. Semi precious stones are also very popular. But even more popular are the costume jewelry earrings. These are affordable, look great, and are great for staying trendy and in style.

From dangles, to chandeliers, to droplets, to hoops, to studs. The choices and styles are never ending. If you don't have pierced ears, no worries! These days there is a terrific selection or clip on earrings available. You can be dazzling, subtle, glamorous, and sexy. You can be highly refined, professional, high classed, or fun and funky, and trendy!

You can never have enough earrings. Your earrings can add the finishing touches your outfit. Change your earrings and you can change the entire appearance of your look. .



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About the Author Sher from Estate Jewelry International has been serving customers for over 20 years, providing fashion, jewelry, and wedding help. Please visit us at http://www.estatejewelryinternational.com/ ____________________________________________________________________________________

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Hot Red Apaprel Fashion Trends: Love With Red


Why Red? Red is one of the most powerful color when it comes to tone of colors. Because it gives lively color in the surroundings. Red is one of the major color aside from blue and yellow. This major color red emphasis the power of red to combine and bring many colors. Red is the color of fire and blood. This color is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.
When it comes to our emotion, Red define as very emotionally intense color. It was emotionally intense because red enhances human metabolism, increases respiration rate, and raises blood pressure. Because of the powerful tone, red has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. Red also serve as the color of courage which usually use as color in many flags of every countries.

When we talk about love. Red symbolizes the nature of love as it reflects the color of heart which is red. That's why, when we are celebrating Valentine's Day, our main motif was red because it represents love. Aside from the symbol of love, red incorporates as seductive color which shows utterly delicious, racy, and ravishing. Red can denotes temptation. Why? Because red has the power to attract everybody. For example, everything in red is attracted like the color of apple where Eve and Adam was tempted to eat because they attract on the color which utterly delicious.



As we use red in fashion realm, Red emphasis the high voltage of Red Hot fashion. It gives high satisfactory elegant outlook as well as super extraordinary flirtatious accent of attractive personality. Most fashionistas are inclined with red fashion trend because of extra alluring appeal that gave by red colored fashion clothing. As we based on the trendy fashion this Spring/Summer 2009, Red culminates top fashion apparels which give hot trends to every fashionista this summer.


When it comes to designer clothing industry, lot of designer clothes brands indicates the powerful role of red in their collections. Like the Brand Ralph Lauren, red is making highly innovative visual impact in their collections. From mens clothing up to womens clothing, they freely give the abundant red colored products in every categories of their product especially in Polo Ralph Lauren items.


You can get the nuance of the designer trend with just the precise punch of color. The punch of color where color red is playing high definitive trends in world of fashion. An elite color that gives dominating appeal to everyone. Are you wearing red today? Be one of the Red Hotties in Red domination fashion trends. Be love with Red.


Source : ukdgfo.blogspot.com

Chinese Textile & Clothing Export Juggernaut Regains Steam


The Chinese textile juggernaut was down and out for only a few months and has now once again reverted back on to the track of positive growth figures, when compared with the previous months as well as also has been able to successfully reduce the negative y-o-y growth figures with each passing month, particularly, beginning from the month of March and now in to April too.

In its exports to its biggest market; the US, China has been able to export textile and apparels amounting to US $ 6.41 billion in the first quarter of 2009, compared to $6.62 billion in the same period of 2008, to record a negative growth rate of just 3.17 percent. This is in stark contrast to double digit negative figures recorded in the last few months of 2008 and the beginning of 2009.

Out of the total textile and apparel exports, clothing shipments amounted to $4.56 billion in the period under preview when corresponded with $4.42 of the same period of 2009, to clock a growth rate of 3.09 percent. It was only poor export figures of non-apparels, which brought down the overall growth rate and saw it recording a negative growth rate of 15.50 percent in the period under consideration.



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Home Textile Expo 2009

‘GO’ for sharp look

Allen Solly, India's favorite fashion brand now introduces a unique line to take corporate vogue by storm. Presenting ‘GO’ stretch and wrinkle free trousers with DOW XLA - the only stretch fibre with the twin benefits of no-iron convenience and stretch comfort. Wrinkle-free and stretch powers join forces in the revolutionary GO trousers, So you can leap, soar and fly through everyday battles.

This new line also offers the soft hand feel and colour fastness that make it a must-have for every wardrobe. The collection has been launched keeping in mind the discerning executive, who demands comfort, performance and style. Allen Solly GO trousers are designed to help the everyday superhero brave every twist and turn of the fast lane - and still look his sharpest best.

Elaborating further on this novel product, Mr R Satyajit, Chief Operating Officer, Allen Solly, said, “We are proud to launch GO, the new performance collection in the apparel market partnering with Dow Fiber Solutions. This innovative collection, with its brilliant stretch and wrinkle free properties, will prove to be the perfect boon to people in today’s hectic lifestyle.

It took the groundbreaking technology of DOW XLA fibre and product innovation, for us at Allen Solly to be able to create this truly unique line. There is a growing demand for well fitted garments that adapt to body shapes and wrinkle resistant for wearing comfort, and we feel GO is the desired answer to this consumer need.”

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Carrie Ann loves Aidan Mattox brand

Choreographing several television series and films--including American Idol, In Living Color, Hannah Montana, Austin Powers and The Miss America Pageant--Carrie Ann Inaba has established herself as an icon in the world of entertainment. Not only is this former "Fly Girl" famed for her choreography, she is also making headlines for her style.

Stunning in floor length figure flattering silk gowns with a Grecian vibe, Aidan Mattox is Inaba's favored brand of choice when judging celebrities on Dancing with the Stars. Inaba has no trouble finding the perfect dress to make her glow on camera.

Daniella Gschwendtner, Costume Designer for Dancing With The Stars, states; "Aidan Mattox is the dream dress brand for dressing Carrie Ann. The fit is amazing, the colors pop and the fabrics are really rich and have a great flow. You don't often see workmanship like this in a brand at this price point."

Offering an array of colors and styles in sizes 0-14, Aidan Mattox allows anyone, including celebrities, to look Hollywood ready at a price that is affordable. The Spring 2009 collection is turning heads with its exotic hues of passion, citron, spearmint, and sherbet, while also offering fabulous floral prints, exquisite detailing, trendy shapes and unique necklines.

Create Centre of Excellence (CoE) for Better Business

This article provides a perspective on CoE from the relevance of IT Industry and business which is ideally seen in today's competitive world

What is CoE?

In today's world, the Centre of Excellence (CoE) applies to any organization who wants to create and use excellent state of art and showcase its technological, service and business oriented capabilities to the entire world in a competitive environment. CoE is the combined effect of emerging business model and technologies.

Centre of Excellence (CoE) refers to creation of assets for an organization and reaping maximum business benefits from the usage of such assets. The objective of creating CoE for any organization is always customer centric and is meant for providing unique solutions to their customers.

The Centers of Excellence (CoE) trend very recently has gained traction within the IT department of large organizations. In fact, the META Group refers to the model as "the next step in IT evolution" (Source: The Application Center of Excellence, META Group, 2003).

IT organizations of all types and dimensions are embracing the CoE model as a practical way of consistent and continuous ally improvement of their business operations. Industry analysts also support the move to the CoE model.

A CoE is an organization, focused on optimizing application or service characteristics such as quality, performance, or availability. It provides management an automation platform for processes, consulting, and support services, leadership as well as advocacy to optimize these attributes.

In IT world, CoE acts as a central point of contact to facilitate collaboration between the lines of business, enterprise architects, database administrators and application developers. It helps in speed adoption, improve knowledge sharing, lower the Total Cost of Ownership (TOC), and broaden the reach and context of enterprise application deployment, migrations, consolidations and upgrades.

CoE Brings together a dedicated team of appropriate domain expertise and enables the organizations to identify core patterns of integration, share best practices, leverage skills and standard tools across the enterprise.

A CoE provides a central source of standardized products & services with expertise, and best practices. It can also provide the entire organization with visibility into quality and performance parameters of the delivered application and support functions, helping them to keep everyone informed and keeping the applications and services aligned with business objectives.

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Daniel K Unveils Handcrafted Couture Collection

Daniel K’s fabulous assortment of diamond jewellery collections exuding New York glam tempts all fashion conscious women as the brand unveils its latest handcrafted Couture collection in platinum settings. Some of them are the Empress-worthy cascading chandelier earrings, drop earrings, intricate cuffs, bewitching brooches, rings, necklaces, bracelets and pendants.

Diamonds of the finest kind combined with superior craftsmanship and extraordinary designs offer women one of the most stunning arrays of everyday wearable jewellery collections bearing Daniel K stamp.

Founded in 1999, this New York based brand is today hailed for its exquisite, handcrafted jewellery blending high-quality diamonds with the matchless sheen of platinum. He launched his design house in New York, primarily to fulfill the needs of the growing high-quality women's jewellery segment.

As the third generation jeweller of Persian and Italian descent, Daniel Koren is today one of the youngest diamond jewellery designers in the US who is revered as the leading authority in his field. During the last five years, his inexhaustible crea-tive outpourings have seen the designer touch new heights expanding the brand’s bridal and classic collections to include riveting and fashion-forward collections.

Daniel K commented, “The success of my brand can be attributed to three key elements: incomparable crafts-manship with an eye for detail, the use of superior quality stones of the finest cut and carat and the undeniable influence of Italian ideas of classic design. This lends my designs an avant garde touch that sets them apart as perfect for today’s style conscious women everywhere.”

Koren’s jewels use only stones certified by the Gemological Institute of America (GIA) as having Excellent pol-ish and Excellent symmetry – the highest industry grading for the finish of a polished diamond. Daniel works with a range of white and fancy yellow diamonds, each above only 0.50ct. in size. This combined with superior design aesthetics and a passion to achieve perfection in design forms the cornerstone of Daniel K’s exalted status as a diamond jeweller par excellence.


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Bath Robes

Bath robes are usually worn before taking a shower to cover the body or after taking a shower to dry off the water. Bath robes are mostly found in cotton fabric which makes it more comfortable. But now it has become a fashion and more trendy style with elegant looks are becoming popular. They come in more variety of fabric like the terry and micro terry bathrobes, velour, waffle, microfiber, cotton, Turkish cotton or cotton and polyesters combinations, polyester fabrics, fleece, 100% organic cotton, bamboo and the latest fashion incorporates the silk bathrobes. The silk bathrobe lacks the absorbing quality so it is merely used to cover the body and used as a secondary garment to cover the sleeping clothes.


With the huge variety offered in the market it is obvious to get confused while making a choice of bathrobe the bath robe should be of soft material which absorption of water and feels smooth to the skin. It should not be clingy and the person should feel comfortable and fresh in spite of the wrap. Always look for the style, fabric and colors of the robes while buying as Even the style meets the different purpose and demands of the buyer like the kimono style robes, shower wraps, ballerina style robe, spa robes, hooded robes, and beach wraps.


Beach wraps: -The beach wraps are also called as shower wraps and as the name suggests are meant to wear on beach or pools. The beach wrap for children are usually short robes which is used to cover the body after swimming. The womens bathrobe or shower wraps are tied up under the arms and the rest and falls loosely along the body.


Kimono style bathrobe: - kimono style robe usually come with looser fit and bigger shoulders with a raglan style of sleeve. The kimono style bathrobe is a good choice and it can be worn on any other clothing or pajamas.



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Fascinating World Of Denim Jeans

Denim has been synonymous with jeans for time immemorial. It is not possible to separate one meaning from the other. Somehow, when you say denim, people automatically assume that you are talking about denim jeans, although there are plenty of other types of denim-wear out there. Denim jeans are just the most commonly worn denim garments. As such, they have reached an iconic level.

[denim_code.jpg]

Denim jeans are particularly important to young people of today. They are a symbol of youth, vibrancy, and utility. As such, denim jeans can be found at just about every retail store and discount mart on the market. Denim jeans have become ingrained in American culture. However, denim jeans did not get their start in America. In fact, nobody really knows just where denim jeans come from. Rumors have them originating in France, while others tout England or Italy as the birthplace of the denim jeans. What we do know is that denim jeans were originally designed for the laborer, who needed trousers that were sturdy and comfortable.

Did you know that the word Denim actually refers to a color and not a type of fabric? The color indigo is mixed with a host of other colors such as blue, gray, white, or black to give you the myriad of colors that you find denim jeans available in today. These are special hues that are found only with the denim jeans; hence, the denim came to mean jeans.

Denim jeans use about half of the total global cotton output production, which by any standard is a huge figure. This would indicate easily how famous, popular and in demand this particular garment is to society. Initially, denim jeans were only used as casual wear; however things are changing and now denim jeans are entering the boardrooms of large corporations in the form of �casual-formals, Casual-formals are specifically designed for those people to whom comfort and elegance mean the same thing.



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Image Credits : designertoejonline.blogspot.com

Jattinn Kochhar Showcases DIVA 80 at EFW

Jattinn Kochhar has showcased its new collection for the Fall - Winter '09 with an inspiring style DIVA 80 during Eurasian Fashion Week (former - Ural Fashion Week) on 25th April, 2009 in Ekaterinburg, Russia. Many designers have participated during this 3 day event (24-25-26 April, 2009) and have presented their collection to EFW guest, Jattinn Kochhar is one of them.

Inspiration: 80’s era is the key inspiration with elements of disco clothing infused with current mood of economic meltdown. Black takes the centre stage with metallic highlights of silver and gold. Silohutes from gowns, cocktail dresses and jumpsuits in asymmetrical shoulder, drapes, pinafore and empire line create the perfect look for the eternal Diva of the new millennium.

Fabrics: are primarily lycra jersey knits in viscose, surface embellished tulles, pleated georgettes,viscose and glossy foil.

Accessories: Traditional hand crafted Indian jewelry from Rajasthan complements the urban, contemporary feel of the Diva 80 collection.



Jattinn Kochhar


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BeachWear:Sexy, Hot and Fashionable Looks

Its that time of year when we pack up our bags and head to the beach for the day to enjoy those warm sunrays and the refreshing sound of the lapping water.

So what constitutes a good beach wardrobe. Well there are certain essentials that none of us forget. On goes the swimsuit and bathing suit cover, flip flops on our feet. Beach bag has been packed with the essentials sunglasses, floppy hat, towel and a good book. Great got the basics covered but what about the rest.

So if we are so prepared for a day at the beach, why is it by the time we get home we look pretty worn. Here are some helpful tips to make your day at the beach fun and keep you looking fashion fresh all day and all the way home.

First before you leave home, if youve got long hair pull it into a high pony tail or fun knot. Use some funky hair accessories that will stay in place when youre swimming. Try a fun colored bobble or some firm fastening clips in bright summer colors. If you pull your hair up your neck will stay cool and youll look fresh all day with your neat hairdo.

Second slather yourself in sunscreen before leaving the house, then toss the sunscreen in your bag so you can reapply after a swim or every few hours. A sunburn is not only unhealthy and painful, its unattractive, so dont let yourself turn into the lobster of the day. Your sunscreen should be a SPF of 15. It doesnt hurt to use a strong SPF on your face or your entire body if you burn easily.

Your beach bag should be large enough to hold your supplies for the day. Why not get something fun and fashionable to keep you looking fashion fresh. Make sure youve got all the daily essentials in your bag sunglasses, sunscreen, a good book, a floppy hat, some lip gloss, and any other makeup touch ups youll want. If you plan to wear eye makeup make sure its waterproof. Stay away from heavy foundations. If you must apply something use a bronzer moisturizer. Its also a good idea to bring lip balm with an SPF15 to protect your lips. It never hurts to put some moisturizer in the bag. Include a snack and plenty of fluids. Its important not to get dehydrated.

Okay great weve got the basics covered now what about the wardrobe basics? If youre planning to wear a swimsuit its usually easiest to put it on at home, that way youre not chasing down change rooms. So great first on goes the swimsuit. Now what to wear for a cover? Well youve got plenty of choices. A tank top and shorts, tank and skort, or a nice light cotton dress all work well over top. Choose something thats easy to put on and take off, and choose fabrics that breathe to keep you cool. I also suggest including a long sleeved cotton blouse just incase you start to burn you can protect your shoulders and arms.


If youre planning on heading out later in the day without returning home you might want to toss a pair of jeans or long skirt into your bag. If your outing is going to extend into the evening youll want to include a sweater for the cooler evening air. If youre worried about your evening wear getting sandy or wet at the beach, then place them in a separate bag and leave them in the trunk of your car. That way you are guaranteed theyll remain fresh.




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Devore - Perfect Fabric For Gorgeous Evening Wears


If it’s your special evening, and if you think it deserves a special costume, then evening wear is the right choice. Absolutely imperative, stylish, and cool, this outfit will give a look of elegance and a feeling of confidence to the wearer.

They are available in a range of colors and an assortment of fabrics to suit the choice of every woman who wish to look special!

Devore is the most amazing fabric used in evening wears. It is a finishing used on velvet or other pile fabrics. Under this process, the fabric is coated with a chemical paste in a specific pattern. It leaves a pattern in relief on top of the mesh warp of the original fabric.

The trend for evening wears this season is a range of devore items along with lavish embroidery. This not only brightens the outfit, but also adds texture to the garment giving it a sense of individuality to the outfit.

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