PUMA uses 'Cotton Made in Africa' in Africa Collections

Sportlifestyle company PUMA has extended its range of sustainable products and launched African-themed fashion collections, featuring apparel made of sustainable cotton from sub-Saharan countries. By using this high-quality raw material, PUMA supports the Aid by Trade Foundation’s “Cotton Made in Africa” initiative which helps improving living conditions of African cotton farmers and their families and makes a solid contribution to the protection of the environment.

In the light of PUMA’s ongoing and long-term commitment for the African football as the official supplier to eleven national teams across the continent, PUMA launched the African-themed fashion collections “From the PUMA Archives”, “Africa United” and African Football Fan Wear in the run-up to the World Cup 2010 in South Africa which is a great starting position for the tournament. From July 2009 on, the collections will be available in PUMA stores worldwide. The products such as T-shirts and sweatshirts will carry the „Cotton Made in Africa“ label.

In the second half of the year 2009, PUMA will produce 2% of its entire apparel collection with “Cotton Made in Africa” – including fan jerseys for the African National teams.

“We are proud that our African-themed collections have been created with African involvement which makes them much more authentic and more desirable,” said Jochen Zeitz, Chairman and CEO of PUMA. “PUMA’s commitment to Africa now goes beyond our position as the leading supplier for African Football Teams. Following our vision of creating a better world, we do our part to improve quality of life and environmental standards in Africa by supporting “Cotton Made in Africa”.”





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