Swarovski CRYSTALLIZED: New Concept Store Dazzles New York

In Spring 2009, Swarovski launches its innovative new concept store, Swarovski CRYSTALLIZED, in a prime New York City location – 499 Broadway. The 5,000 square- foot flagship store is the only one of its kind in the U.S., a unique, creative playground where customers can experience the seductive allure of CRYSTALLIZED – Swarovski Elements.

For the very first time Swarovski CRYSTALLIZED offers a sparkling opportunity to customize jewelry, alongside an extensive new line of ready-to-wear and exclusive designer jewelry. The store also includes an inspirational relaxation and exhibition space – the Swarovski CRYSTALLIZED Lounge.

The Swarovski CRYSTALLIZED Store
Under the catch-cry “Express yourself”, the Swarovski CRYSTALLIZED Store provides a host of glittering treasures for fashion-forward individuals. Seasonal and exclusive limited-edition collections created in collaboration with world-class designers are introduced throughout the year, with cutting-edge pieces from names such as Andrée Putman, Philippe Ferrandis and Janis by Janis Savitt. Customers will also find a dazzling range of ready-to-wear jewelry, each tailored to a different style mood: Glamorous, Classic, Romantic, Natural or Modern.

Those looking to express their individual style can either draw inspiration from and customize existing designs, or purchase sparkling ready-to-wear pieces. In line with the growing enthusiasm for unique, personalized pieces, the store offers access to more than 2,000 CRYSTALLIZED – Swarovski Elements, an infinite range of crystal colors, cuts and shapes, presented in an accessible, super-chic “Library of Light”.

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