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3D body scanning measurements with laser technology


Earlier 3-D scanning techniques were used only in industrial applications such as automotive and mechanical. These techniques were not considered suitable for capturing human subjects because of body movements and underwear reflectance.

Now a new system has emerged in the apparel sector, which is a combination of body scanner and measurement extraction software.

Similar in structure to a dressing room, this process utilizes laser technology to generate the exact dimensions of the human body. The customer has to step into the body scanner and remove all clothing, with the exception of his undergarments.

97 various measurements are collected, and are sent directly to a computer program, which is a part of the body scanning system.

The garment is thus configured. With the assistance of an experienced sales person, the customer chooses a cut and a fabric and discusses his or her individual wishes.





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Indian Models Fashion Season

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Lisa Lozano’s Swimwear Collections Spell Novelty & Totally Adorable

Lisa Lozano swimwear line is now offered at Molly Brown's, a leading online swimwear store that provides top of the line designer swimsuits, apparels, accessories and cover ups. Molly Brown's offers surf world's leading designers swimwear at the online beachwear store.

Lisa Lozano signature doesn't need any introduction and the raving success of the swimwear brand speaks oodles of it. Lisa Lozano has always gathered immense kudos for her ruffle oriented bikinis and teeny-weenie designs. The swimsuits are ultra feminine, super unique and imbued with totally unconventional embellishments. She has been actively offering innovative creations to the surf world and wowed fashion moguls year after year. Molly Brown's displays a wide range of Lisa Lozano assortments, like cover ups, swimsuits and bikinis.

“Lisa Lozano has never fallen short of praises and been a hot favorite among celebrities, fashion moguls and stylistas since its initiation. The signature has always surprised the entire swimwear fashion world with its creations. At Molly Brown's we are always on the look out for such swimwear brands which can convert our first time buyers into long term clients. And that comes only if what we exhibit is promising enough to delight them”, shared Donna Allen, owner of Molly Brown's.

“Lisa Lozano is one swimwear designer, I always look up to. She comes up with some one-of-its kinds swimsuits, which are outrightly feminine. Her 2009 creations also spell novelty and are totally adorable. Well, an amazing swimwear line like Lisa Lozano getting housed at one of the leading swimwear stores like Molly Brown's is something that doesn't really come as a surprise. It's well deserved! Looking forward to visit the store sometime soon”, shared Rayna, a regular customer.




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Vertica Analytic to analyze terabytes of POS performance for Guess?

Contemporary apparel and consumer products manufacturer Guess?, Inc. has selected the Vertica Analytic Database to help the rapidly growing company analyze dozens of terabytes of point-of-sale (POS), manufacturing, inventory, customer and store performance data in several global data centers.

"Retail moves at lightning speed so we needed a high-performance analytics platform that could handle our fast-paced requirement for information," said Mike Relich, CIO, Guess?, Inc. "After looking at several alternatives we selected Vertica because it simply delivers the answers the business needs in record time and at much lower cost than the other databases and appliances we evaluated."

Guess?, Inc. selected the Vertica Analytic Database after evaluating a competing, appliance-based solution, as well as its incumbent one-size-fits-all database management system. The Vertica Analytic Database has a unique columnar, MPP architecture and pioneering data compression to reduce storage requirements by as much as 90 percent, dramatically cutting hardware overhead and energy consumption so companies can analyze larger amounts of data at a fraction of the cost.

It can operate directly on that compressed data, delivering query results 50 to 200 times faster than other databases. Guess?, Inc. will run the Vertica Analytic Database in conjunction with front-end business intelligence tools from MicroStrategy and BusinessObjects.






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Princess Diana's Hats Fashion




Nigerian Zizi Cardow to show at Couture Fashion Week

In her USA debut, award-winning Nigerian designer Zizi Cardow will present her latest fashion collection at Couture Fashion Week, 6:00 p.m. on Sunday, September 13, 2009 at the world-famous Waldorf-Astoria Hotel on New York's legendary Park Avenue.

One of Nigeria's top fashion designers, Zizi Cardow launched her own fashion label "Zizi" in 2000 with a view to globalizing distinctive African prints. Within a year, Ms. Cardow began to win a number of prestigious fashion awards for her impeccable designs, including Best Designer Nigeria (2001), St. Moritz Style Selection (2002), and Fashion & Life Achievement Award (2008).

In 2002 she received the DAME Award for outstanding achievement in fashion at an event attended by Nigeria's President Chief Olusegun Obasanjo. She has been named an Ambassador for Fashion by the Imo State Chamber of Commerce. Also in 2002, her "Jungle Renaissance" fashion show was widely covered and acclaimed by media worldwide, including CNN Germany and CNN Italy. Her collections have been shown on runways in Paris, Milan, Cape Town and Israel, and her international clientele includes first ladies and A-listers on Nigeria's social scene. In 2005 Ms. Cardow represented Nigeria in the fashion and arts exhibition in Milan, an event attended by the mayor of Milan, dignitaries and foreign ambassadors.

In addition to her numerous fashion accomplishments, Ms. Cardow is greatly involved in various mentorship and youth programs. Her efforts in these areas have also been recognized with such distinctions as the African Role Model Leadership Gold Award (2007), Pillar of National Development Gold Award (2007), Nigeria Enterprise Award for Excellence (2008) and Great Legend of Africa Gold Award (2008).





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Herbal Textiles, Organic Textiles And Natural Fabrics : A Brief Report

Herbal Textile is dyed entirely with herbal extractions, without using any sort of chemicals and the process is different from that of vegetable dyes. The herbs used in the dyeing process are cultivated in South East Asian countries like Pakistan, Bangladesh, and India. They also possess natural and medicinal value. Each and every herb used has their own unique medicinal value and are used for treating various ailments. They are becoming increasingly popular in the countries of the European Union.

To bring forth to our readers, the attributes of herbal dyed fabrics, Fibre2fashion spoke to Mr Arun Baid; Director of the India based Aura Herbals Textiles Ltd, who is in to manufacturing of herbal textile fabrics. Aura Herbal is certified by Global Organic Textile Standard (GOTS) for their natural/herbal dyeing process and certified organic fabrics, textiles and yarns are used as the raw material.

We began the interview by asking Mr Baid to explain the difference between normal and herbal dyed fabrics, to which he carefully explained by saying, “Organic/Herbal fabric is soft in feel and will have more strength then conventional in comparison and it would have typical smell of herbs used for processing the same. The colors may change with the other physical/chemical and external environmental changes and are extremely therapeutic to eyes and mind. Herbally dyed colors are created from plants and minerals. All of the dyes have therapeutic uses as botanicals (herbs), or as homeopathic (diluted), or as nutritional supplements (minerals).”

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Next we asked him to divulge the process involved in dyeing fabrics with herbs, to which he answered patiently by saying, “The process of herbal dyeing was developed through extensive research during the age-old dyeing methods practiced since the days of the Indus civilization. The process of herbal dyeing starts with the gray cloth passing through several stages of treatment before it becomes colorful and ready to wear. During this entire treatment only natural processes are used and the fabrics & yarns used are certified organic cotton, natural cotton, silk, wool, linen, jute, hemp etc. and their natural blends”.




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House of Jola to present its vibrant collection at CFW

Lagos-based fashion label House of Jola by designer Joan Isisoma Okorodudu will present its latest vibrant collection at Couture Fashion Week, 6:00 p.m. on Sunday, September 13, 2009 at the world-famous Waldorf-Astoria Hotel on New York's legendary Park Avenue. Part of a collective of outstanding Nigerian designers, the show promises to be a festive and memorable event.

Fashion designer, entrepreneur and former championship athlete Joan Isisoma Okorodudu was born into a noble family in the Aniocha North region of Delta State, Nigeria. She graduated from Boston University in the United States where she set various records in track and field and was named MVP in 1980. Her athletic accomplishments include being part of the record-breaking 4 by 400 meter Nigerian women's relay team at the 1980 pre-Olympics in Stuttgart, Germany.

Ms. Okorodudu went on to pursue her fashion career, opening her own boutique in Wilmington, Delaware. Since relocating back to Nigeria, her prestigious label, House of Jola, has participated in numerous fashion events including South Africa Fashion Week, Nigeria Fashion Week and Washington D.C. Fashion Week.

"We are delighted to be collaborating with Ms. Okorodudu who has worked tirelessly to bring a delegation of top Nigerian designers, models, press and celebrities to Couture Fashion Week this season," says event producer Andres Aquino. "Her efforts have helped bring additional and well-deserved recognition from New York and USA audiences to these talented individuals."





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Black and white fashion



Ethical Sri Lankan Apparels



Sri Lanka is a multi-ethnic and multi-religious country. The country's garment industry experienced a rapid development during the 90s to become one of the nation's biggest foreign exchange revenue generators. Apparel industry in Sri Lanka adopts ethical practices supported by legislation and plays a pivotal role in the country's economic development while also improving the quality of life.


Ethical manufacturing policies of the Sri Lankan Apparel manufacturers:


The apparel industry is under continuous efforts to make Sri Lanka as a preferred sourcing destination for garments; while complying with the norms of ethical sourcing. There is an increasing awareness among the people regarding an environmentally friendly life style. International buyers are currently showing increased interest in buying from environmentally friendly apparel manufacturers.

Going green is not easy and is an expensive process. Sri Lankan enterprises are developing their capabilities to match international design standards. Solar power, employee well being, and environmental preservation are kept as their primary focus for achieving carbon neutrality. Apparel workers in Sri Lanka have adequate social and welfare benefits, are well trained, more environmentally conscious, have a good wage structure, and are satisfied with their jobs.


Global Market for Sri Lankan Apparels:


Apparel sector accounts to 95% of the total textile exports. Its apparel industry has a reputable status in the international market, and had experienced a dramatic development during the past decade. Sri Lanka's apparel export is mainly dependent on the US and the UK markets. Clothes imported into EU, and US are mainly from Sri Lankan apparel industries. Trade restrictions imposed by US and EU favors' the Sri Lankan apparel industry. As China is not able to ship out its apparels due to these restraints, customers started looking at countries like India, and Sri Lanka as an alternative.


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Sri Lanka is at the global forefront of the apparel sector due to its sustainable means of production and environmentally friendly clothing. Through its campaign 'Garments without Guilt', Sri Lanka Apparel is burgeoning to the cause of ethical apparel manufacturing, and sourcing. It aims at creating an equitable society, and business that competes with integrity and respect.



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Black dress transcends ever-changing fads

History of women’s fashion is cyclic in nature, with trends coming and fading eventually. However, certain trends survive over a period of time and also reinvent themselves and become immortal.

The little black dress is a semi-formal evening wear outfit with simple cuts and short length originally made popular in the 1920s by veteran designer called Coco-Chanel.

Whether it’s a school reunion, or a cruise in the ship, the little black dress is a non-failing option. This outfit can be tailored picking a length anywhere from mini to below the knee, it gives a versatile look.

Classic designs drafted with utmost purity and clarity, this sensuous outfit has become an essential part of a women’s wardrobe.

Fashion observers believe this simple and elegant black dress flatters the wearer’s shape to optimize the ‘hour glass’ figure.

The outfit was popularized by Chanel to be a long lasting, affordable, and accessible to the widest possible in a neutral color.




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Fibre2fashion News Desk - India

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Celebrities maintaining their fashion morals

"An increasing number of celebrities have been associated with sustainable fashion, be it with their own recyclable creations or just by wearing sustainable garments to draw attention to the importance of it."


Mini Skirt History

Mary Quant ran a popular clothes shop in the Kings Road, Chelsea, London called Bazaar, from which she sold her own designs. In the late 1950s she began experimenting with shorter skirts, which resulted in the miniskirt in 1965-one of the defining fashions of the decade.

Owing to Quant's position in the heart of fashionable "Swinging London", the miniskirt was able to spread beyond a simple street fashion into a major international trend. Its acceptance was greatly boosted by Jean Shrimpton's wearing a short white shift dress, made by Colin Rolfe, on 30th October 1965 at Derby Day, first day of the annual Melbourne Cup Carnival in Australia, where it caused a sensation. According to Shrimpton, who claimed that the brevity of the skirt was due mainly to Rolfe's having insufficient material, the ensuring controversy was as much as anything to do with her having dispensed with a hat and gloves, seen as the essential accessories in such conservative society.


Development

The miniskirt was further popularised by Andr Courrges, who developed it separately and incorporated it into his Mod look, for spring/summer 1965. His miniskirts were less body-hugging, and worn with the white "Courrges boots" that became a trademark. By introducing the miniskirt into the haute couture of the fashion industry, Courrges gave it a greater degree of respectability than might otherwise have been expected of a street fashion.

The miniskirt was followed up in the late 1960s by the even shorter micro skirt, which has been referred to derogatorily as a belt or pelmet. Upper garments, such as rugby shirts, were sometimes adapted as mini-dresses. Tights or panty-hose became highly fashionable, in place of stockings, specifically because the rise in hemlines meant that stocking tops would be visible. Mary Quant cited this development in defense of the miniskirt: "In European countries where they ban mini-skirts in the streets and say they're an invitation to rape, they don't understand about stocking tights underneath".


Mini Skirt

If one fashion item could sum up the 60s it would be the mini-skirt. Opinion is split on who came up with the idea-the wise money would probably go on a Frenchman, Jean Courreges, but our own Mary Quant is widely accepted as having dreamt up the ever more daring hemline.

Within a year anybody who had the body to pull it off was wearing a mini. In New York the norm was 4-5 inches above the knee but over in Swinging London anything other than 7-8 inches above the knee was considered positively decent!



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Fabulous black checked dress



TRIM fabricates premium apparel inspired by hot rod culture

Tucked away in America's heartland, surrounded by farm fields and miles of open highway, lies Sedalia, Missouri. Best known for hosting the state fair, Sedalia also is home to a speed shop that has left an indelible mark on racing and hot rod culture. That speed shop started in 1964, from the humble beginnings of a young boy wrenching and painting a wrecked Corvette in the garage of his parents' home. That speed shop is Smith Racing.

The shop's founder, Steve Smith, had motoring in his blood since the time he could see over a dashboard. He has built drag cars, street rods, and fire breathing tractors from the ground up. He does custom fabrication, pin striping, detailed body work and is an innovator in the Sprint Car Scene.

Forty-five years later, Steve Smith is still passionate about racing. What's more, the next generation of Smiths has followed a similar path and broken new ground with a fresh group of like-minded motorheads. Drawn by a love for all things fast and loud, they launched TRIM - the clothing brand for those who Keep Fast Company.

This new generation and new clothing line embody the motoring lifestyle and are a direct connection to high-octane excitement on and off the track. In the same spirit that drove Steve to handcraft his revolutionary parts from raw stock, this young crew celebrates Smith Racings' history through the innovative, inspired and adrenaline-fueled clothing line, TRIM.




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