Towards a sustainable apparel business

Sustainable clothing is quite a vague term to explain. Lack of adequate standards, regulations, and proliferation of claims leaves less room for the interpretation of this term. Ethical manufacturing, using organic cotton for clothes, recycling old fabrics… Sustainability is a broader fact encompassing all the things; and functioning with numerous complex mechanisms.

There is a mounting pressure on the apparel industry to reduce environmental impact in regards to growing, processing, dyeing, bleaching, and making of fabrics. Also there is an expectation to eliminate exploitation of labor, remove the existing labor inequalities, and have a fashion forward approach towards the manufacturing process. Consumer awareness is getting boosted up frequently through institutions that promote awareness and other environmental and health related concerns. This initiates a high level of sensitivity in all dimensions of ethical manufacturing processes.

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