USPA launches THRE3 sportswear brand at Kmart

USPA Properties Inc (a subsidiary of the United States Polo Association) has announced the launch of its new sportswear brand, THRE3, for men, women, boys and girls exclusively at Kmart. The line - which includes polo shirts, rugby shirts, jeans, sweaters, woven shirts and long-sleeve fleece - is available at www.Kmart.com and in Kmart stores, just in time for back-to-school or campus.

The brand name, THRE3, was derived from the most important player on the polo team, the captain, who wears the number "3" on his jersey. The clothing in the line features relaxed yet classic styles in on-trend colors to comfortably fit the lifestyles of each member of the family.

"We're proud that Kmart is the exclusive retailer for the new THRE3 apparel line," said Mark Snyder, Kmart's chief marketing officer. "THRE3 offers clothes for the entire family featuring high quality fabrics, classic American design plus the attention to detail that has become the signature of every apparel line at Kmart."

"The THRE3 brand was designed to depict the authentic lifestyle concept of the sport of polo in the United States. It's comfortable, casual, and accessible to everyone in the family. We believe the relationship with Kmart is a well-chosen step toward the long-range success of the THRE3 brand," said Cliff Lelonek, President and CEO of U.S. Polo Assn., a division of Jordache Ltd.



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