FIFA Collections to appeal to both futbol (soccer) & fashion fans

In anticipation of the 2010 FIFA World Cup South Africa, FIFA Collections announces the U.S. launch of its Spring/Summer 2010 ranges, which takes futbol (soccer) inspired lifestyle designs to an exciting and impactful level while retaining their unique authentic sports heritage. The decision to launch a FIFA branded lifestyle apparel line globally in advance of the 2010 FIFA World Cup is timely, but even more so in the United States as the U.S. Men’s soccer team continues to make great strides in international competitions and the popularity of the sport continues to grow exponentially in this market.

The 2010 FIFA Collection takes cues from Fall/Holiday ‘09 which is currently being offered at select U.S. retailers. Spring ‘10 will represent the full launch of both properties by taking the authentic heritage and values of FIFA and the FIFA World Cup as design inspiration. The brand maintains its unique positioning; a fusion of futbol, fashion and culture. Each individual collection has a recognizable signature interlinked through FIFA’s rich sporting history.

FIFA Collections will appeal to both futbol (soccer) and fashion fans across the world and will carry the signature marks of the authentic futbol lifestyle brand. Unique inspiration from both key historic futbol moments merged with contemporary fashion trends underpin this exciting new range. 


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