Wool based hospital gowns provide better thermal properties

Wool fabrics based hospital gowns, could prove to be a major challenge for the cotton based gowns used for patients in the operating room. According to experts, patients wearing the cotton based gowns are not able to feel the warmness and frequently complain of feeling cold.

Anesthesiologists at Christchurch and AgResearch, an agriculture and biotechnology company have collaborated to assess thermal properties of standard hospital materials as well as various fabrics they were considering for production of a preoperative gown.

According to Dr Richard French, cotton based gowns do not offer essential insulating effects and thermal imaging studies have proved that the outer surface of a cotton hospital gown rapidly approaches the same temperature as the skin beneath the gown, due to which patients on the operation table complain about feeling cold. 




HEATTECH for winter, a new TECH for summer

For winter, UNIQLO makes TECH innerwear called HEATTECH. Since the line debuted in 2003, it has been a hit every year, a true representation of UNIQLO. Now we’re bringing our TECH line into summer with SILKY DRY and SARAFINE innerwear. SILKY DRY men’s innerwear offers groundbreaking technology and an unforgettable experience, making the feeling of “wearing nothing” a reality. SARAFINE women’s innerwear quickly wicks away moisture, keeping customers cool and comfortable under their clothes.

The sweltering days of summer are drawing near. UNIQLO changed what the world wears in winter with our HEATTECH innerwear, and now we’re doing the same for the summer. Our TECH innerwear lines SILKY DRY and SARAFINE are UNIQLO’s key offerings for the summer.

The superfine fibers jointly developed by UNIQLO and Toray, give SILKY DRY a fit like a second skin, without feeling tight or confining. The fabric makes it feel like one is “wearing nothing.”

Product Benefit
· Comfortable as bare skin, you’ll forget you’re wearing it
· Rapidly wicks moisture away for superior drying action
· Smooth comfort. High quality lustrous finish
· Anti-odor, anti-bacterial




Fashion for kids boosted by ‘Suri Cruise effect’ - Debenhams

Debenhams, High Street fashion retailer, reveals British parents blow a week’s salary on updating their child’s wardrobe each season.

The research figures show that parents spend on average £357 per season on updating their child’s wardrobe for school and recreation. This figure jumps to £427 for girls, and it’s the likes of celebrity ’mini-mes’ such as Suri Cruise that are pushing this trend, as Miss Cruise herself reportedly has a wardrobe worth over $3 million.

In the online poll of 1,500 parents, Mums and Dads confessed to buying an average of 7 new girls dresses and 5 pairs of new shoes for their daughters per season, while little boys were treated to an average of 10 new t-shirts and 5 pairs of jeans in the latest style.

Parents admitted to splashing out on trend-led mini fashion items such as jeggings and blazers for girls to keep their tots in style, whilst 74% of Dads said they would buy their son their football team’s latest strip twice a year, plus the national England kit in between.

Debenhams has attributed this spend to the rise and rise of celeb kids sporting the latest catwalk fashions, or the ’Suri Cruise Effect’.

Parents were asked to vote for the celebrity kids whose style they admired. Tots who came out on top included Sunday-Rose Urban, Shiloh Jolie-Pitt, Kingston Rossdale, Violet Affleck, Harlow Richie-Madden and the Beckham boys Brooklyn, Romeo and Cruz. However, the clear winner in the style stakes was Suri Cruise, who received over 50% of votes.

In the survey, 63% of parents said they didn’t need a reason such as a birthday party to buy their son or daughter a new outfit, and 45% shopped for new clothes for their child at least once a fortnight.

Over half of parents who were shopping for their daughters said they would consider fashion as important as functionality in picking new outfits.

In contrast to when their generation was growing up, 57% of parents said they wouldn’t dress their children in hand-me-downs from older brothers or sisters if they could afford new clothes.

Kate Liszka, Director of Childrenswear Buying at Debenhams commented: "Us Brits are somewhat famed for our competitive neighbourly streak, or for ’keeping up with the Jones’s’. Now it seems that top of the British agenda where our kids are concerned is keeping up with the Cruises"

"The amount of money some parents are willing to spend on kitting out their kids in the latest catwalk fashions would pay for a family holiday - that’s why the designer collaborations we have in store are a great way to get that designer wardrobe for a fraction of the price"

Designer Tunics: Dress for Modern Women

Designer tunics are the perfect attire for modern woman. Tunics can be worn for casual outings, parties and are equally comfortable wear at work. Tunics, because of their versatility and availability in so many fabrics and designs, have become a rage with the young and old. Trendy tunics have flooded the markets but you must know how to choose the best and create your own unique style statement. 

The advantage of wearing tunics is that you can team them up with denims, skirts, churidars, salwars etc. Tunics in all colors and fabrics are in this season. So you dont have to worry about making a fashion mistake when buying them. You can fill up your wardrobe with as many designer tunics as you like and mix and match them to get a brilliant look. Designer tunics are multi purpose. You can wear the same tunic with trousers and go for work and after work if you have to catch up with friends just change into a chic A-line skirt! You will definitely look smart and stand out in the crowd.

Indian tunics look fabulous in any material, like georgette, crepe, silk, cotton etc. You can get a variety of work done on them keeping in mind your choice. Simple cotton printed tunics look really nice when you are headed for work. If you want something more ethnic, then you might like kurtis with chikankari embroidery work. A pink kurti with white leggings or olive green kurti with maroon leggings combination looks excellent enough to be worn to a wedding or family get-together. However, if you are headed for a party you might want to grab some trendy indowestern dresses.

Gowns in georgette fabric, with a complete Indian look and matching stoles have found immense popularity with young ladies. For the coming winter and fall season, a purple or magenta gown in raw silk base, done up delicately with beads, stones and kundan work should look exceptional in any party or special event. You must buy custom made dresses. This gives you the perfect fit and makes you feel immensely confident. 





FCUK launches exclusive KICK-ASS clothing range


French Connection launches exclusive range of tees and sweats to celebrate the hotly anticipated 2010 superhero action movie Kick Ass.

The new film includes Executive Producer credits for French Connection UK Chairman and CEO, Stephen Marks, and has been adapted from Mark Millar’s best-selling comic book series of the same name.

Kick Ass tells the story of an average teenager who is inspired by his favourite comic books and decides to become a real-life superhero himself. However, the self-titled ‘Kick-Ass’ is devoid of one important thing… superpowers.

Young Brit star Aaron Johnson plays the lead role of Dave Lizewski/ Kick-Ass, but no superhero is complete without a sidekick. Nicholas Cage (a.k.a. Big Daddy) plays a former cop who, in his quest to bring down an evil drug lord, has trained his 11-year-old daughter to be a ruthless sword-wielding vigilante Hit Girl.

The film’s script was written by Matthew Vaughn and Jane Goldman, who previously wrote the smash hit Stardust together. Vaughn directed the film, and produced it with Brad Pitt (among others), cementing its Hollywood cool credentials.

The film’s superhero costumes strike just the right balance between looking ridiculous and kind of cool - they are accessible enough for even non-superheroes to aspire to trying this at least once for themselves. But for those not brave enough to venture out in a head-to-toe suit; French Connection has launched its new Kick Ass collection that features a number of mens t-shirts to provide the next best thing.

Stephen Marks wanted the exclusive new range to build on French Connection’s already firmly established collections of retro film inspired apparel with an exclusive set of Kick Ass t-shirts and sweats. Tops come in dark and sinister black and greys, or alter-egos can shine in Kick Ass’ signature colours of jade and yellow.







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Liberty recalls Jewel girls' hooded sweatshirtsLiberty recalls Jewel girls' hooded sweatshirts


The U.S. Consumer Product Safety Commission, in cooperation with the firm named below announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of product: Jewel Girls’ Hooded Sweatshirts with Drawstrings
Units: About 2,300
Distributor: Liberty Apparel Company, Inc., New York, N.Y.

Hazard: The sweatshirts have a drawstring through the hood which can pose a strangulation hazard to children. In February 1996, CPSC issued guidelines (pdf) (which were incorporated into an industry voluntary standard in 1997) to help prevent children from strangling or getting entangled on the neck and waist drawstrings in upper garments, such as jackets and sweatshirts.

Incidents/Injuries: None reported.

Description: This recall involves the Jewel girls’ zippered, hooded sweatshirts with style number J2184SK. The sweatshirts come in red or white and have small gold and silver hearts with arrows printed on them. The style number is printed on the tag that is sewn on the inside seam of the sweatshirts and “Jewel” is printed on the neck tag. They were sold in children’s sizes small, medium, large, extra-large sizes or sizes 4 through 16.




ASBCI Lingerie & Swimwear Seminar 2010

The Association of Suppliers to the British Clothing Industry (ASBCI), in partnership with De Montfort University, DMU and Lingerie Buyer magazine, has announced a one-day seminar dedicated to addressing issues impacting the lingerie and swimwear sectors.

Entitled ‘Shaping up for lingerie & swimwear – Defining the challenges, exploring the solutions’ the seminar is being held on Tuesday 27th April, 2010, from 9.30am to 4.30pm at the Olde Barn Hotel, Marston, Grantham. Ten eminent speakers from the medical, contour fashion, sizing, design, brand, retail and technology sectors will address some of the most pressing issues relating to lingerie and swimwear design.

These will include breast health, sizing and fit, contour design for fuller figures, on-line selling and self-measuring, staff training and the role of new technologies in sizing, grading and pattern cutting. The day will conclude with an open discussion with an expert panel of lingerie and swimwear retailers and brands including Marks & Spencer, Tesco, Lingerie Buyer magazine and Di Murini the mastectomy bra specialist.

Atul Khanna, one of the UK’s foremost breast health and reconstructive surgeons, will be speaking at the seminar in addition to contour and sizing specialists from Alvanon, Assyst Bullmer/Human Solutions and De Montfort University. Designers, sourcing and garment technologists will also be presenting from Acestyle, DB Apparel, Figleaves.com and George Clothing.

Julie King, head of department fashion & textiles at De Montfort University will chair the day’s events, which will open with Laura Savery, senior lecturer and technical designer of the contour department at De Montfort University. In her presentation ‘Top tips for fit’ she will give an overview of a recent Which? report on five high street bra-fitting services and will demonstrate best-fit practice for consumers and retail fitters. In a presentation entitled ‘Fit for Purpose’, Ed Gribbin, president of Alvainsight a division of Alvanon and the world’s leading authority on sizing and fit will then define the meaning of shape and the multi-cultural contour challenges facing lingerie and swimwear suppliers.






Calvin Klein Innerwear forays into Augmented Reality

Twelve editions of GQ will run Calvin Klein Underwear’s new and first-ever Augmented Reality advertising beginning with the April issues, it was announced by the magazine. Calvin Klein Underwear will be one of the first fashion companies to run AR advertising. It is planned that the ads will appear exclusively in the April issue of the US GQ, on sale March 23, 2010, as well as April issues in China, Korea, Australia, Mexico, Taiwan, and India, and in May issues of GQ editions in France, Germany, Spain, Italy, and the UK.

The AR print ads are one element of the innovative Calvin Klein Underwear campaign – the most global and digital campaign to date for the brand—in support of its latest men’s introduction, Calvin Klein X Underwear. GQ.com will also run ads that will link directly to xmarkyourspot.com, a new branded destination for consumers to access all materials and videos featuring the campaign.

The AR component of the print campaign is exclusive to GQ and features the recently announced, diverse group of campaign models that includes American actors Kellan Lutz and Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Japanese soccer star Hidetoshi Nakata.

Consumers with webcams will be able to view the AR films by visiting the brands’ dedicated microsite at xmarkyourspot.com. Once in the Augmented ‘X’ section of the site, visitors can either hold up the ad from the magazine or a print-out of the AR code in front of their webcam. A 3D box will then appear which allows visitors to select from four short films created exclusively for the GQ AR program.

“This truly global initiative from Calvin Klein Underwear perfectly harnesses the media muscle of the worldwide GQ brand franchise,” said Peter Hunsinger, VP & Publisher of GQ. “The Augmented Reality element ensures total engagement with our ardent readership of both fashion and technology loving consumers. Calvin Klein Underwear in GQ, with these four guys, is simply put, lights out.”

“Calvin Klein Underwear is excited to be partnering with GQ on this interactive component of our campaign,” said Helen McCluskey, President, Warnaco Intimate Apparel and Swim. “It was important for us to create a sharable experience for our consumer, and the unique combination of our talent, creative, and the Augmented Reality technology create a compelling participatory experience.” 



Van Heusen Goes Green With ECO Range Collection

Going green is by no means an ad campaign. It’s not a novel way to launch a shirt. It’s not because it’s the done thing. It’s about initiating a change and making every effort to sustain it.

Van Heusen announces the launch of ECO line shirts, their new collection to celebrate the glory of the season. Wear 100% organic substances with comfort, style and elegance in VH stunning styles from the different ranges for men and women. This Nature friendly product has formal, semi formal and casual shirts collection for men as well as women in terms of variety in colors and price range. A complete shirt range made from 100% natural raw material, organic cotton, made from untreated cotton seeds and natural dyes.

Limited resources and increasing productivity has put the natural environment around us under tremendous pressure. Mother nature is straining to stay alive. Reason enough for Van Heusen to get serious about starting down the eco friendly path.

Enter eco line of shirts that is not just environmentally friendly, but marks the turning point for Van Heusen. The shirt itself is made from 100% organic cotton, which is grown in the most natural conditions. Every care has been taken to ensure that no artificial or chemical substances are used. This ensures that soil cycles are protected, not just helping ecologically but also helping humanity at large. Change is never about grandiose ideas but in all the small actions people take. So even something as small as weed removal has been done physically without reliance on chemical weed killers.




Turkish clothing brands carry high potential – UBA

Yilmaz Yilmaz, Chairman United Brands Association of Turkey (UBA), while addressing an Istanbul press conference revealed that, the UBA members during current year are expected to make an investment of $250 million in their respective brands.

The association has 400 well-known Turkish brands as its member. These brands own over 40,000 outlets in Turkey and around 1,175 outlets in 69 countries around the globe.

As of now, the UBA member’s total annual turnover comes to US $24 billion, but the association intends to raise the figure to $50 billion by 2023, by developing and implementing new strategies, Yilmaz said.

He stated that, they intend to aid the Turkish brands with value addition and thereby facilitate sustainable growth at international level. He also added that UBA will carry forward its efforts, towards getting Istanbul recognized as a shopping and festival hub, the world over.

Yilmaz said that, Istanbul has the ability to become a fashion hub and to acquire such a title, UBA is active towards launching an ‘Istanbul Fashion Fest’.

There is an ideal atmosphere for transforming Istanbul in a fashion hub, as Turkey not only produces but is also trades in those brands.

Yilmaz stated that, Istanbul has the potential that it come out as Europe’s leading retail marketing place and added that, Turkish brands would develop as planned, if the regulations necessary for facilitating creation of a favourable atmosphere for Turkish fashion retail are made effective.



Best fashion outfits....!





CARRERA eyewear to roll out ‘SHINE ON’

CARRERA, international iconic fashion eyewear brand, presents its new worldwide marketing campaign: striking images, amid bright reflections and vibrant colours, which will surely attract the attention of the public all over the world.

Devised and created by MRM Worldwide Italia, the Digital Thinking Agency of McCann Worldgroup, the campaign's message is direct and effective, thanks to a clear and engaging headline: "SHINE ON", an encouragement to let our inner light show through, to live life to the max and with enthusiasm, wearing CARRERA frames and sunglasses.

Featuring original photography, the campaign portrays young men and women in an urban location lit up by warm light which encompasses everything it meets, underlining the dynamic and timeless spirit of the CARRERA brand. A spirit which took root in 1956, the year the brand was born and since then has successfully grown and developed in the eyewear and sport sectors, while still maintaining its "on the road" soul, decisive and constantly orientated at seeking a winning performance. This is why today CARRERA is the brand of choice for anyone who wants to be authentic and fashionable, without compromising.

The urban location provides the ideal setting for the campaign to unfold. The campaign’s super-trendy hipsters, brimming with the same youthful appeal of the frames and sunglasses they are wearing, are self-assured and exude a powerful vital energy that seems to be part of their very being.

The roll out for the "SHINE ON" campaign is expected in mid March 2010 and will take place through a broad and complete mixture of media both in Europe and the United States.





Lori Coulter’s swimwear makes waves in fit & fashion

Swimwear designer Lori Coulter’s custom-designed and TrueMeasure tailored fit swimsuits and cover-ups hit the road this spring for a first-ever trunk show tour at select Macy’s stores. Nine stores in six market areas will host four-day events for women looking for high-style swimwear with the perfect fit.

At the core of the Lori Coulter line is TrueMeasure, a 3-D body scan technology that helps consultants design truly individually tailored swimwear for any body shape. TrueConsultants work with customers to select colors, materials, and styles before creating the ideal swimsuit. Designer styling offers a look that is decidedly not “off-the-rack.”

“We are excited about the new bold styling we are bringing to customers in 2010, including asymmetrical designs, variegated knit dresses, watercolor prints, Swarovski crystal bikinis, statement-making hardware and our signature designs ranging from Brazilian-cut bikinis to sophisticated one-pieces.” says Coulter. “Our custom-to-your-body fit has been our hallmark; now our customers are asking for even more in unique style and splashy embellishments. This year’s designs will delight our customers who wish to stand out, not blend in the crowd.”


Lori Coulter Made-to-Order Swimwear


Back to Beautiful provides ultimate comfort

Bali, the No. 1 national intimate apparel brand in department and mid-tier stores, has introduced new products featuring its signature Comfort-U Back design. 

The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look – the back.

"The signature Comfort-U design from the Bali brand gives women a bra that is comfortable and elegant. With straps and a back that stay in place, she is going to feel sophisticated, pulled together and beautiful – delivering on the Bali brand's belief that when you feel beautiful, you are," said Jennifer Stell, Bali senior marketing manager. "We are excited to let women in on the secret to a great bra – it's in the back."

Available at retailers nationwide, the U Back design feature can be found in many of the best-selling Bali bras including Double Support and the new Back to Beautiful styles. 

Comfort-U Back bras blend fantastic full coverage and support with luxurious, soft fabrics to achieve a smooth look and comfortable fit. 





EDITH A'GAY's Sequence For Fall Season

The newest collection of the designer EDITH A'GAY is concerned with this question. In this process would be the way more attractive and more exciting as the final product. During the productions looks the mistakes extremely interesting than the end-results.

Those mistakes were remove of the collection before, to create a new one...called ‘sequence..’ fall 2010.

For this collection would be of these mistakes ‘sequences’ designed. Sequences of dresses, more specifically pieces of clothes. The pieces will set an accents and would be to wear as accessoires or complement in the new collection. They are variable with each other and function as a visual communication through her wearer. In the current collection were the elements of grafik through prints and specially cutlines pointed.

Label EDITH A´GAY presented the collection ‘sequence..’ fall 2010 by the fashion week Paris in the fashion quarter ‘Marais’ near of the Beaubourg. EDITH A´GAY is one of the contemporary and most unusually designers, who is constantly understands her inspirations to express in fashion. The photos was made by Heinz Henninger one of the famouse Photografer of Vienna.

EDITH A’GAY


Phantom introduces new Silks Cellu-Smooth Capri

Phantom, Canada's authority on fashionable legwear and maker of the nation's best-selling hosiery brand – Silks – brings the latest runway trends to women's wardrobes for Spring 2010. The European-inspired Silks Desire and Silks hosiery lines deliver the season's top fashion trends at excellent price points. New styles include tribal influences; bohemian gypsy chic and a glamorous nod to the Greek Goddess.  
 
Just in time for the delicate, less-forgiving fabrics of spring, Phantom introduces the new Silks Cellu-Smooth Capri. It's the innovative, cellulite-smoothing solution for underneath the season's hottest pant styles.

"At Phantom our goal is to make the latest trends and innovations in hosiery accessible to Canadian women at the highest quality and best value," says Linda Whitehead, Marketing Consultant, Phantom. "Our new hosiery collection picks up on runway trends and really allows women to update their wardrobes easily and affordably. Women also come to us for figure-fixing solutions and will find them in our latest Silks Cellu-Smooth products."

The season's hosiery trend round-up sees a return to nude sheers, the perfect complement to delicate warmer-weather fabrics; look-at-me prints including florals, paisleys, patchworks, geometrics and animal; the oh so practical leggings and a colour palette that ranges from vibrant earth tones to neutrals.

She's fierce!
 
Fashion runways were crawling with animal prints as part of this spring's sophisticated tribal look. Hosiery is the purrrfect way to reveal your wild side. Get the glamazon look, made famous by exotic beauties like Shakira and Iman, by matching Silks leopard lightweight print tights in Black, Metal or Copper to your cutest miniskirts and leggy dresses for a styling night on the town. For the adventurous, daring, confident woman!






Spring-Summer 2010 Online Fashion Show 

Recycling and Disposal of Industrial Fabrics

Introduction:

Recycling

Definition: It is a repeated re-introduction into the same production process of a used economic good or of waste incurred during production.

In todays parlance however, recycling is also understood to mean the reworking of used commodity into a new product destined for new markets, thus withdrawing it from the original production cycle.

Why recycling of textile materials?

For instance, we get textile material from crude oil. Only a 6% of petrochemicals are obtained from a crude oil which then gives less than 1% of usable raw material required for textile polymers which is then converted into fibres and subsequently into finished textile products. Thus, we get less than 1% textile material from 100% crude oil whereas the availability of crude oil is limited, so for the fulfillment of textile products, textile materials must be recycled.

Looking at recycling in its ideal form we would have process whereby a used product is re-integrated into a production process at some suitable point and it would be desirable that this process should be repeatable. Another alternative would be to rework such a used product to create a different commodity, while yet another alternative would be to divert it to another application.

In cases where neither recycling now reworking is feasible we are left with the disposal which in our context implies either incineration or tip dumping.

In terms of textiles, recycling can cover many different areas. Firstly, there is the recycling of clothing as whole garments. This could be through charity shops or via the Vintage clothes market or through the reuse of clothing items which have been reworked, printed over or re-cut, tube resold.

Secondly, there is the recycling of materials in a more industrial context. This could include the production of recycled yarn where textiles are unraveled and re-spun into new fibres or it could include the reuse of waste textiles as fillings for upholstery or as cleaning wipes for industrial purposes.




This paper was presented at Veermata Jijabai Technological Institute (VJTI), Mumbai in the VASTRA 2010 a two day event held on Feb 19th & 20th, 2010

CCC & workers unions demand safety overhaul in apparel industry

After fire killed twenty-one people and injured a further 50 in a Bangladesh factory fire at the end of February, workers unions and international labour-rights organisations demand an overhaul of safety regulations in the industry.

"This was no accident, this was going to happen," said Tessel Pauli of the Clean Clothes Campaign, an international labour-rights organisation. "Bangladesh industries are infamous for very bad health and safety conditions. Garib and Garib, producing for well-known brands such as H&M and the Italian Terranova, was no exception," she said

"The Clean Clothes Campaign and our Bangladesh partners have been calling for implementation of the safety rules since 2000, following many similarly fatal accidents," added Ms. Pauli. "But the fashion brands, government and manufacturers just continue making money and don't care about the risks for workers. Their attitude amounts to criminal negligence."

Workers were trapped inside the burning building when emergency exits appeared locked, stairways blocked with goods and production materials, and ventilation in the building poor. Fire fighters reported that the factory's fire equipment was "virtually useless."

A fire in the same factory killed a fire fighter and injured seven in August 2009.

International fashion firms like H&M and Terranova are also accused of sloppy monitoring of their own supply-chain safety rules. The Swedish fashion giant H&M reports that its October 2009 audit of this factory did not reveal any shortcomings on safety measures.

On the other hand, US supermarkets chain Wal-Mart and the Canadian workwear company Marks Workwear House confirmed that it was the lamentable state of safety measures that made them decide to stop ordering from this factory. Still, none of the brands took sufficient measures to prevent this disaster from happening, either by pushing the owner and the manufacturers' association BGMEA to take action or reporting to the government, unions or other stakeholders.




Sensation 2.0 collection by RITRATTI

INVISTA, one of the world’s largest integrated producers of polymers and fibres and owner of the LYCRA fibre brand, is pleased to announce a new commercial programme with Italian lingerie specialist, RITRATTI. RITRATTI, the leading Italian brand in the high-end intimate apparel segment, has created an entire collection using LYCRA 2.0 tape, one of INVISTA's latest innovation.

The collection, Sensation 2.0 by RITRATTI, is a revolution in the world of high quality feminine underwear and has been made with LYCRA 2.0 tape to replace stitching within the garments.

With its unique stretchable LYCRA 2.0 tape, INVISTA is revolutionizing the market. Compared to other heat-bonding solutions already available, its exclusive stretch and recovery features enable the creation of ultra-flat seams and sleek garments with smooth finishings. Lingerie garments made with LYCRA 2.0 tape offer outstanding comfort, allowing them to accompany the body’s natural movements. Hems made with LYCRA 2.0 tape keep their shape and performance even after repeated washes.

The Sensation 2.0 collection by RITRATTI is composed of two lines – Basic-Everyday and Shapewear.

The first micro-collection comprises of bras and three lower garments, creating a refined, elegant line that suits the lifestyle of young, dynamic women. They are high quality products made with the latest generation of fabric from Penn Textile Solutions, containing LYCRA fibre. The first bra is a redesign of a RITRATTI icon – Soft Air – and now has straps made with LYCRA2.0 tape for improved comfort.

The Caresse bra is a soft, preformed model (without wire) that features LYCRA 2.0 tape in the neckline to shape the cup onto the cleavage without leaving any mark. The lower garment line comprises of pieces with definite everyday appeal – a slip, a brief and a thong. The LYCRA 2.0 tape is used around the legs and waist to make these garments soft and ultra-flat, allowing them to adapt perfectly to every silhouette, creating a gently caressing “second skin” effect.

The Shapewear line is made with a technical fabric from Piave Maitex, also containing LYCRA fibre. These garments are the latest generation of designs for classics which have been given an ultra-modern revamp – a bodysuit with preformed cups, a high-waist brief and a panty. These are elegant garments for women who seek delicate figure support for a secretly sculpted profile. They are made with LYCRA 2.0 tape, which means much less stitching and which allows entire sections of the garment to be constructed with ultra-flat trim.




More Apparel/Garments Company News - Italy 

  



'International Apparel On-line Expo' kicks off on fibre2fashion

Fibre2fashion proudly presents International Apparel Expo-2010 and scheduled its launch on 1st March, 2010 as deliberated. The event definitely holds a great deal of promise and signifies a thumping success for the international apparel manufacturing community.

International Apparel Expo is being sponsored by the leading names in apparel such as Raymond, Lectra, and Pearl Fashion Academy. This event is also being promoted by some well known and renowned associations namely, WRAP, PRGMEA, and Sri Lanka Apparel. The event also has a resource centre with exclusive Spring Summer 2010 trend reports by Mudpie.

International Apparel Expo 2010 is a promising platform for manufacturers and buying houses to promote their range of products to a much larger and prospective audience from the Apparel industry. Visitors from the same segment will have an extended selection to pick the right partners to realize their exact requirements from a horde of exhibiting companies.

Now that the online exhibition has begun, it veritably offers a distinguished dais for intensive business & networking. Retailers, Boutique owners, Designers, Sourcing Agents, Dealers, and Distributors etc., from the entire Apparel sector are expected to be the visitant. So come, witness this alluring atmosphere of high-end fashion apparels and visit specific stalls of each exhibitor for the newest and the best product lines from the international Apparel market.

Explore the latest trends and find out what you need to adopt for the coming seasons. International Apparel Expo 2010 provides apparel manufacturers a cogent platform to market their products and services to the industries across the globe.

This event will witness visitation from the international apparel industry and they will have a plethora of collection to choose from. International Apparel Expo is a budding platform for the enterprising manufacturers as well as the buyers. Apart from this, all the major international apparel players are displaying their products at the expo. 



Satya Paul’s zippy adds glamour at LFW with Bollywood stars

Bollywood stars descended on the ramp at Satya Paul’s Zippy Resort Show at Lakmé Fashion Week Summer/Resort 2010. The collections of exquisite saris and cocktail dresses and gowns was a vision of beauty and the Bollywood stars on the ramp added to the glamour of the fabulous Satya Paul show on Women’s Day at Lakmé Fashion Week Summer/Resort 2010.

The collection from the 25 years old label of Satya Paul was just perfect for the summer/resort 2010 season. With a title like “Zen, Zest, Zip, Zap and Zing” the show proved to be everything that the theme promised.

Opening the show was the lovely Mandira Bedi in a green orange splashed sari with a flame red halter corset.

Colours, textures and shapes in varied forms floated down the catwalk in an easy fluid mode. Crushed fabrics, textured tones of soft smooth easy silhouettes in pastels, ranging from blue, pink, peach, lemon and soft orange gave the saris and clothe the perfect mood for the season.

Puneet Nanda, the designer of the label cleverly dreamt up lehengas and saris in abstract designs while the fabric line up of organza, voile, georgette, crepe, satin, net, chiffon and brocade had the right touches of embellishments as mirror work twinkled and chikan work and aari embroidery, sequins and prints gave that glamorous fashion touch.

The sheaths, sack dresses, gowns, kalidar kurtas and the gorgeous saris, some of them worn with churidars, glittered and dazzled with shading, colours and embellishments.




Moralfibre Helps Create A Sustainable World

‘I am very impressed with the quality of dressmaking. I have never ever seen such well made garments! Lucky You!,’ said a Mum to a proud owner of MORALFIBRE’s one of the ‘Sunshade Tunics’ in New Zealand.

After a successful pilot in New Zealand, MORALFIBRE is launching beautiful and light Tunics and Kaftans for children aged 1 to 6. They are lovely on the beach, in the house and as a casual wear.

Not only are they great for children, but they are good for the environment and for people. Made of 100 percent cotton, hand-spun, hand-woven ‘almost carbon neutral ‘fabrics, and stitched by a unit in India that gives work to physically challenged expert dressmakers.


About Moral Fibre:
By promoting the products and ethos ‘energised by hands,’ MORALFIBRE hopes to offer a real choice for people who want to look good as well as help create a sustainable world.

MORALFIBRE develops environmentally friendly fabrics and clothing based on hand-spun, hand-woven techniques of fabric (khadi) making and to make the process of fabric making socio–economically sustainable.

MORALFIBRE is set up to ‘promote and sell’ the MORALFIBRE label of fabrics, furnishings and clothing, locally and globally in home and health markets. It uses natural materials like cotton, silk and wool, to the highest specifications and quality.






Sabyasachi presents Afro/Parisian collection

Samira resorts presented Sabyasachi Mukherjee’s exciting global fashion tour at Lakmé Fashion Week summer/resort 2010. The venue was lit with tiny fairy light streamers from the ceiling as Samira Resorts presented one of the most exciting shows of day one by Sabyasachi Mukherjee.

From the colours of Africa with inspirations drawn from Sudan and Ghana for an African look, then onto the American underground years of the 70s and finally a visit to Paris of the 1920s; Sabyasachi took the audience on a grand global fashion journey at Lakmé Fashion Week Summer/Resort 2010.

Presenting a practical easy to wear mix and match look the designer gave fashion an ethnic yet contemporary touch bringing back some old favourites of the past like elasticized skirts and long line Tees. The stunning hues of the African continent, the American inspirations and the Parisian touches came together effortlessly in the whole collection which was a feast of fabrics, patterns, embellishments and simple elegant silhouettes. The colour story was muted with shades of ivory, brown, teal, rust, and indigo, with touches of orange and large doses of gold and silver embroidery.

Separates like trench coats, wrap jackets, loose pants, tight churidars, sexy Charleston dresses over printed trousers, shimmering long tubes, printed tunics, asymmetric waistcoats, sheer skirts lavishly embellished with beads and glitter, blouses with multi prints all over; were cleverly put together by Sabyasachi in the most creative manner that only he is capable of.




Rocky S opens LFW with Queenie for Giantti

It was one of the most spectacular opening shows of the fashion season at Lakmé FashionWeek Summer/Resort 2010 as glitz glamour and exquisite jewellery came together when Gitanjali Lifestyle presented Rocky S with stunning ornments by Queenie for Giantti.

Rocky S gave opulence a new meaning with his “Bridal Extravaganza” on the catwalk that had everything that will gladden the heart of a young fashionable bride. The fabrics were a riot of colours, beautifully textured from shaded pastels to vibrant solid hues like pink, peach, nude and turquoise and then moved to luxurious shaded tones which finally ended with ivory and black.

The embellishments were stunning, as brocade, patchwork, Swarovski crystals and appliqués glittered under the arc lights and sequins edged the delicate scallops of the garments. The luxurious georgettes, silks and nets added to the grandeur of the garments each of them teamed with the delicate earrings and jewellery by Queenie fr Giantti.

The highlights were the old rose nude full embroidered lehenga with Swarovski embellishments, the glamorous pink nude full length chiffon kurta set, the pink nude shaded chiffon sari with a sexily crafted choli, some pencil slim long lehengas and a two toned shaded turquoise layered lehenga set with the most amazing embroidery in pearl and diamonds. The finale was the gorgeous Bipasha Basu in a lemon sari and blouse with a net pallav splashed with the most sensational embroiery and wearing a grand diamond necklace by Queenie for Giantti. 




Factors Affecting Draping Quality of Fabric and Its Measurement

Source: Textile Review

Drape, one of the most important properties of fabric, has played significant role in providing graceful aesthetic effects in garment. Study of historic costumes of India, Egypt and Rome reveals that when stitch craft was not known to man, drape of fabric was used as device of special adornment in the garment. This article discusses factors affecting draping quality of fabric as well as its measurement.

Aesthetic appeal of apparel has always been important for men. Drape, one of the most important properties of fabric, has played significant role in providing graceful aesthetic effects in garment. Study of historic costumes of India, Egypt and Rome reveals that when stitch craft was not known to man, drape of fabric was used as device of special adornment in the garment. This article discusses factors affecting draping quality of fabric as well as its measurement.

Drape aspect of fabric has been focus of research in fabric engineering for many years. Although drape is a subjective quality as it pertains to appearance, attempts have been made to objectively define and measure drape in fabric form.

Drape is the ability of a fabric to fall under its own weight into wavy folds of different nature. Fabric drape can be evaluated objectively as well as subjectively.

Objective assessment of drape

Drape of fabric can be studied by objective assessment and this is done with the help of an instrument. Monoplanar test and multiplanar test are used to measure fabric drape quantitatively.

Monoplanar test

Monoplanar test is based on measurement of fabric stiffness. Stiffness is the key factor in the study of drape. Quantitatively stiffness of fabric is measured in terms of the bending length or flexural rigidity. Stiffness tester based on cantilever principle is used to measure bending length. A strip of fabric is pushed forward untiI gravity causes the strip to bend to a prescribed length. This approach is still used today in analyzing drape properties for strip geometries. 





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