Britney Spears forays into fashion designing

Iconix Brand Group, Inc. announced that international icon, Britney Spears, has designed her first ever collection of apparel and accessories for its Candie's brand. The limited edition collection, "Britney for Candie's," will be exclusively available at Kohl's Department Stores and kohls.com/candies starting in July to kick off the back-to-school season.

The "Britney for Candie's" limited edition collection will be supported with a national marketing campaign including a television commercial, print ad, outdoor, online as well as being integrated into Kohl's back-to-school marketing initiatives.

Britney Spears said, "I was so excited when Candie's asked me to design my very own clothing collection. Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans. I hope you guys love it."




This marks the pop star's first foray into fashion designing. Spears is best known for her chart-topping multi-platinum albums and is now moving into the fashion realm. "Britney for Candie's" is a mixture of day and evening looks, from the best jean to the must have LBD (Little Black Dress). The collection was inspired by Spears' favorite music and movies and personally designed by the star.


The marketing campaign shows Spears wearing her limited edition collection along with her personal handwritten notes such as, "You'll love these jeans!" and "Love this skirt for dancing...fun & flirty." The campaign features the tagline, "Designed by me for you!"




Dari Marder, chief marketing officer, Iconix Brand Group, stated, "This was a great opportunity to offer Britney fans a 'piece of her', through this limited edition collection that has been designed by Britney for them. It was a natural extension of Britney's long-standing partnership with Candie's and we were excited to offer her this new creative outlet, as she has always been extremely involved in the fashion process on set. Our Candie's customer will be thrilled to own exclusive clothing and accessories created by Britney."

Spears hosted a fashion presentation in Los Angeles for friends and family to launch her exclusive collection. She hand-selected her biggest fans to be a part of the show and model her favorite looks from the line.

The print campaign was created by the Iconix in-house marketing team and shot by fashion photographer Cliff Watts, and the television commercial was produced by famed music video director, Chris Applebaum. The campaign was shot in Hollywood, CA.

Julie Gardner, Kohl's executive vice president and chief marketing officer, stated, "We are incredibly excited to launch the highly-anticipated Britney for Candie's collection exclusively at Kohl's stores nationwide and Kohls.com for the back-to-school season. The partnership between Iconix and Britney for the Candie's Only at Kohl's campaign continues to evolve in fun and innovative ways, and we are confident this new limited-edition collection will resonate with our young customers."

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Socks with shoes raising the style quotient

Go on with your gut feeling and wear ankle socks under your favorite pair of heels. Never give it a second thought as it no longer is a faux pas. The idea is sure to get your goose bumps if you are a fashion freak. There is no room to be skeptical about it as you can start looking at the bright side of it. Point one, socks are cheap. Point two, they take up considerably less space in your wardrobe and point three, they are wholly practical. Plus the latest fashion trends suggest that it is high time you experiment something daring.

If you are having long legs, then you are at the lucky end. Keep the socks bunched up at the ankles and it would make your legs looks shorten. It is of no surprise that it would look best on you and there would be a bonus if you have defined ankles. There are, of course options open to those not blesses with models’ legs. You can go for mid-calf versions, finer fabrics that don’t bunch too much and the like. Make yourself comfortable and try out very low sitting ankle socks that would just show a peep above your shoes.

Bring in the fashion trend and dare to look like female dandy with ankle or mid-calf socks. The chic side can also be downplayed with the socks gilding with the heels. They can even be paired with man-style flats like lace up oxfords. If you are concerned about the intensity of warmth that you would get, you can wear the socks on top of stockings which would give a layered look this season.

Fashion celebrities : Kristen Stewart vs Dakota Fanning

With Twilight mania hitting we thought we'd hit up a little bit of healthy fashion competition between some of the co-stars. We've already given you a fashion face-off between Ashley Greene and Kristen Stewart so today we decided it was the turn of Dakota Fanning to be leaning against the latter.

Kristen and Dakota are best friends off-stage and as well as Twilight both starred in The Runaways. And it seems being close friends has rubbed off on their style too, with both ladies opting for very parallel premier dresses. At last night's Twilight Eclipse premier both went for designer Elie Saab.

Kristen opted for a daring white backless number, while Dakota played it safer with a cute beige feathered piece. Both ladies also went for short frocks with sheer sleeve details at the The Runaways' premier at the Cinerama Dome Arclight Theaters in Hollywood.

However, Dakota opted, for what seems to be her brand puffball frock while Kristen went for a bodycon frock. It also seems Dakota likes to play it alot safer than Kristen opting for unbiased colours such as beige and silver, in flowing styles, while Kristen goes for bodycon styles by Herve Leger, backless numbers and bright colours.

However, off the red carpet it's a different story. While Dakota likes to experiment with the latest fashion trends such as girly pink shorts, skinny jeans and baggy tops, Kristen plays it alot safer. She's often snapped in her Converse trainers, casual skinny jeans and a grungy top and opts for negligible make-up.

As a result we're a little bit on the fence as to who should win our fashion face-off so we've decided to open up the floor to you. View the gallery of the two co-stars.





Shakira and Mango Launch Charity Soccer T-Shirts



Pop sensation Shakira performing at the FIFA World Cup 2010 at South Africa. Shakira Performing on her latest latest song, ‘Waka,Waka’




Shakira, 33 is promoting red and gold sportswear. She has teamed up with the UNICEF to promote the red and gold sportswear benefiting her global education fund, the Barefoot Foundation


MANGO and the International performer Shakira and UNICEF are launching a small collection of Soccer t-shirts inspired by the official FIFA World Cup anthem “Waka Waka”.

‘Tsamina mina Zangalewa Cuz this is Africa, Waka Waka eh eh, Waka Waka eh eh’ a line from the official 2010 FIFA world cup song.




Here you should check out some free waka waka (this Time for africa)





Velvet - a timeless classic

Hate it or love it, you just cannot ignore it. This applies for velvet truly. Even though many people just hate velvet and loathe its existence, it has been in the fashion trend since a long time. It is true that people may just shudder at the mere thought of post 9’s velvet revival as there were indeed some velvet disasters.

But the truth is that velvet does have some devoted followers since there have been times when velvet was capable of going so darn right. It just turned out to be that none can bear the grudge for long owing to the marvelous nature of the clothing. In 2010 fashion trend and specifically at the major fall 2010 fashion trends, velvet revival comes in many forms which just boost the oomph factor.

Velour which can be connected as a distant relative of velvet is commonly mistaken for the original most of the times. But the 2010 velvet trend clearly shows that there is no place for velour tracksuits. It has to be noted velveteen, which is also similar to velvet has a role to play. Body hugging rich velvet is on the ramp along with the floor length draping vibrant colors.

Teams to don performance enhancing sportswear at World Cup


Matches for the 2010 football World Cup scheduled to begin two days from now will see soccer players donning technologically advanced sportswear from the many key sportswear global brands. The sportswear features compression fabrics and absorption sports pads, among many other functional features.

Between them, these companies are providing national uniforms to most of the football national teams. Amongst the claims made by these brands are that the soccer players will be able to run faster, jump higher and stay cooler during the course of the matches.

Here, it may be recalled that a performance enhancing swimwear suit had helped swimmers break world records, but was latter banned by the World Swimming Federation (FINA), though it was the one which gave the approval in the first place.

Detractors of these functional and what are also called performance enhancement uniforms say that it will not create a level-playing field for teams that cannot afford these sportswear

Hot Biker Gear offers HairGlove, Hair Ringz


Hair Glove introduced the concept of motorcycle "hairwear" from a single car garage in Orange County, California back in 1999. They integrated function style and riders needs with the motorcycle way of life. The products are distinguised by custom features that riders appreciate. The Hair Glove does not pinch or pull and stylishly keeps hair out of the face while protecting from road dust and tangling. Best of all they don't look like everything you see on everyone else. The products are unisex in design.

A crowd pleaser is the stunning embossed, cutout design in leather that coordinates beautifully with your leather clothing.. Patented in 2010, the ink embossed line features fine grain leather sprayed with ink giving a 3D look and feel.

The Hair Ringz is one of the fastest growing products. Hair Ringz are an accent piece of hair jewelry that slide over traditional pony tail hair elastics. From antique look to bold the Hair Ringz is a beautiful and afforable option to hair wear.

HotBikerGear and BikerBabeLeather recently opened on the web to service the new breed of online shopper looking for something different combined with the ease of online ordering. Hot Biker Gear has a selective array of unique and stunning top grain leather products like drumdyed motor cycle jackets with gun pockets, chaps, Tshirts, skull caps and more to please the daily biker and the weekend biker alike. Plus, shocking soft nappa leather lingerie to satisfy the Biker Babe in every women. 

Latest classic fashion attires

People have a common tendency to confuse trend and fad with classic when they talk about fashion. While trend is a current style and fad is a practice followed for a period, by classic it means something which would be timeless. The latest fashion trends would not fall out the image of classic attires. The classic attires are usually treasured, copied and worn years after years.

Here are some latest fashion attires that had remained as timeless classics forever. The classic suit has always been a hit favorite be it a pantsuit or a skirt suit. Though detailing in the suit may change, but the trend would surely remain. Talk about jeans and it is hundred percent a classic item which has survived through centuries. People go gaga over a comfortable pair with a perfect fitting and cut. This season the trend is up for slim fit denims. High heels and evening gowns are yet other classic pieces. The charisma of classic attires is that it remains fad almost all seasons.

A geometric theorem in Emporio Armani men’s line


Emporio Armani presents Men’s Collection Autumn/Winter 2010-2011. Presented with precision and imagination, reflecting the energetic outlook of a man totally committed to the future, this Emporio Armani collection is an authentic statement of style, clear-cut and focused on a single target. It is based on the values of geometry and interpreted through a new graphic code that explores five essential symbols – the square, the triangle, the rectangle, the circle, and the rhombus – which are treated in tone on tone shades to add fluidity and weight to the fabrics.

One symbolic colour runs through the whole collection – grey – a recurrent reference to the urban mood, the landscape of the big city: asphalt grey, slate grey, rainy day grey, wet grey. Here is a seeming infinity of grey tones depicting the metropolitan universe, incorporating phosphorescent flashes such as highlighter yellow, fluorescent green, pink, violet and metal.

If the key to the collection is belief in progress, the leitmotif is a linear restraint. Here the message is clear: excess and exaggerated ostentation are not the qualities that appeal to a young man of true character. Consequently the line is structured around slim proportions and graphic silhouettes and details: narrow trousers and jackets with sharp lapels, well-constructed shoulders with rolled seams that add shape in a subtle way, and dynamic fastenings, including zips, that add a techno edge to the clothes; a single click accesses the pockets, or opens and closes the jackets, overcoats and gilets.

Other touches of high tech design that define the collection include micro dots embossed on nappa leather with a heat treatment, and the application of rubber to trousers, creating a belt effect. Wool knits are treated to achieve a jersey look, with fluid tone on tone patterns on plain dyes, while the reversible neoprene for overcoats and cabans creates a compact and energetic impression.

Particular attention has been paid to the range of accessories that reprise and develop themes from the collection. These are presented in linked groups. For example, bags, briefcases and urban traveller bags all come with perfect finishes and striking details such as fluorescent linings. Shoes return to lightweight materials which contrast with their potent shape: from commando boots to derby styles with the toe defined by a short zip, and from boots with neoprene reinforcement to the new Emporio Armani/Reebok and EA7/Reebok collaborations.


Kimberly-Clark Corporation held a grand opening ceremony of its first plant in Stupino, Russia, which is located near Moscow. The new state-of-the-art manufacturing facility features two HUGGIES diaper lines.

Russia has been identified as a key growth opportunity for Kimberly-Clark's international strategy. Today Kimberly-Clark holds significant market shares in the baby and child care, consumer tissue and feminine care categories. Investment in the Stupino plant will allow Kimberly-Clark to support its continued growth in Russia and in the Commonwealth of Independent States (CIS) countries.

Global growth strategy in Russian market
Taking into account continued favorable market developments in Eastern Europe and the CIS countries, Kimberly-Clark decided to build a new-generation plant in Russia in 2007. The active stage of construction of the plant began in 2009 and was completed earlier this year.

"Kimberly-Clark has made significant investments to establish our brands and build our organization in Russia since 1996. K-C has increased its sales 10 times in 10 years in the region. The decision to invest into development of local manufacturing became an important part of our strategy to support our continued growth," said Thomas Falk, chairman of Board of Directors and chief executive officer of Kimberly-Clark. "This investment confirms the success we have had in building our business in Russia over the last 14 years and the confidence we have in delivering future growth for many years to come."

Currently, the plant has about 200 employees; 90 percent of them are from Stupino. Specialists involved in the operations' process have passed extensive training in K-C facilities in the United States, Europe and Korea.

"The Stupino plant is one of biggest capital investments Kimberly-Clark has made over the last two years. But this is only the beginning," said Jonathan ??rr, managing director of Kimberly-Clark Eastern Europe. "The facility was built with the ability to add further capacity as appropriate.

"We see the opening of the plant as a major step in the development of Russia's hygiene and personal care industry, which will get new energy due to the addition of our new production facility," he added.

Relaunch of California Select


American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, is announcing the relaunch of its vintage line, California Select. The company will begin by making a special, hand-selected collection of 100 pieces available in American Apparel's online store for the first time.

Since its beginning in 2007, California Select has sold tens of thousands of vintage pieces both on Ebay - where each one was individually styled, modeled and photographed at the American Apparel headquarters in Los Angeles - at 44 exclusive retail locations worldwide. The vintage garments are sourced from out of the way warehouses and flea markets by the company's buyers in an effort to celebrate classic fashion designs and provide styles that complement the company's basic garments.

"We're passionate about and inspired by the unique nature of vintage items here at American Apparel and have amassed a really amazing collection of one-of-a-kind vintage pieces. We decided to switch from the difficult auction platform to our own webstore, not only to showcase our vintage findings to our online shoppers, but also to better meet the growing demand for the line," said Iris Alonzo, a creative director for American Apparel.

California Select's forays into vintage-inspired styles, garmentsreworked from vintage fabrics and products that are a hybrid of vintage and new materials have become important sources of innovation in American Apparel's line. The recently released Sheer Rib Lace Raglan, among other styles ranging from pleated pants to flannel button ups, was developed after the success of a similar California Select pieces.

Spring/ summer trend of 2010

Its spring/ summer and it’s the perfect time to refresh your wardrobe. The harsh effects of global financial crisis have begun to fade and it is the best opportunity to set a course for how to dress this spring and summer.

Spring is the best time to hit the gym and which attire would more suit than hemlines that have crept up to shorter than short. Hot pants, boys shorts and tap pants are variations on this shorter than short style. Some trends have made a comeback like the knee high socks and the thigh high socks. A great pair of socks can surely add volumes to an outfit. Another fierce and interesting fashion trend is the military and the tribal trends in leather tunics, metal plating and war paint. If you want to pull off the ultimate appeal without going for micro-mini, the best choice would be long dress with a high split.

In 2010, the sportswear takes on a whole new level with football inspirations turn tomboy chic to sexy yet effortless looks. There is also the dance and 20s inspired tennis look attires in the sporty clothing. One-piece styles of clothing would always have a revival and now the trend is completely shifted to jumpsuits, playsuits and rompers.

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