Everlon Diamond Knot Collection dazzles at Emmy Awards


Dressed in an array of bright and bold solid colored gowns, & Dress television's biggest stars dazzled in brilliant diamond styles on the red carpet at the 62nd Annual Emmy Awards.

Statements were made in classic diamond drop earrings, breathtaking diamond bracelets and diamond cocktail rings. From comedy to drama, scripted to reality, the small screen's brightest stars were all dripping in diamonds as they walked the red carpet.

Beloved on '30 Rock', Katrina Bowden and Keith Powell showed the close bond of their cast by both choosing to wear the Everlon Diamond Knot Collection, which is known for it's intricate Hercules knot design symbolizing the strength of love.

Katrina Bowden glowed in multiple pieces from the collection including Everlon Diamond Knot Double Twist Pave Earrings and an Everlon Diamond Knot Pave Ring. They were the perfect complement to her airy purple gown. Looking dapper in his tux, funny man Keith Powell chose the perfect accent in a pair of Everlon Diamond Knot Cufflinks by Martin Katz.

Read more abuout Everlon Diamond Knot Collection dazzles at Emmy Awards @ Fibre2fashion.com

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Calvin Klein Jeans introduces fall collection

 
Calvin Klein Jeans introduces Fall 2010 for men and women to take sexy to a whole new level. This season, the collection is sexy with improved design engineered to enhance and maximize aesthetics in a sultry way.

Calvin Klein Jeans recently unveiled its global advertising campaign featuring supermodel Lara Stone exclusively in the Fall 2010 campaign. The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.

Following the successful introduction of Calvin Klein Jeans Body for Fall 2009 - a denim offering that is uniquely designed for a more contoured, shape enhancing fit – the brand has introduced an extension of the line for Fall 2010, X Denims - The new ultra skinny and narrow leg denims for men and women have been designed for a lean, slim silhouette. The collection offers a variety of fits and washes in the X Denim range with an addition and introduction of Jeggings & Denim Dresses.

Body Jeans will be introduced in the Fall 10 and will see hints of new washes. From light-weights to heavy-weights along with leather jackets, Fall ’10 witnesses a wide range of exciting Winter wear. The collection in shirts this fall is wider than before, with a wide range of checks & stripes. The solid stretch poplin shirts and denim shirts make a strong comeback which are going also featured in the campaign. Piquet polo has been introduced with styles & colors like never before. Tees for men see a deep variance from logo to graphics to shaded tees in basic as well as highlight colors.


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Promgirl opens Prom Dress Retail Store


Trusted online retailer of quality prom dresses and gowns Promgirl.net is opening a retail store and show room on September 1st, 2010.

The company acknowledges that even though their online store has opened up access to quality prom dresses for girls worldwide, there are still numerous prom dress buyers who simply want to have that shopping in a boutique experience. Promgirl.net is proud to combine its extensive online inventory with a unique shopping experience, located in the Philadelphia area.

The retail store opens to the general public and is located adjacent to the Promgirl.net warehouse, from which thousands of prom dresses are shipped each season. Those visiting the retail store will benefit from the accessibility of the warehouse inventory for immediate sale.

Top prom dress designers like Jovani, Tony Bowls, Mori Lee, Clarisse and others will have their 2011 prom dresses collection line available early this year to satisfy customers with varying event schedules. The dresses available through the Promgirl.net retail store/show room will simultaneously be available online. The commitment to quality dresses remains the same

Bill Sofield to showcase deeper fashion experiences at MBFW


American Express announced its full lineup of enhanced fashion experiences and exclusive Cardmember offerings during Mercedes-Benz Fashion Week.

From teaming up with Architectural Digest and renowned interior designer Bill Sofield to design the much-buzzed about Skybox space, to partnering with one of the industry’s most successful designers, Tory Burch, for an exclusive Cardmember-only event, American Express is once again providing unparalleled access into the industry for its fashion savvy Cardmembers. Starting today, Cardmembers can purchase packages to experience Mercedes-Benz Fashion Week unlike ever before.

“This season, American Express is proud to offer our Cardmembers a wide range of fashion focused events that will bring them closer than ever before to the designers they love,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We’ve already seen a very real demonstration of our Cardmembers’ passion for fashion with the extremely fast sell out of early access tickets to Fashion’s Night Out: The Show”

Exclusive Tory Burch Presentation Event
On Wednesday, September 15 at 9:30PM, American Express Cardmembers will experience an exclusive viewing of the Tory Burch Spring 2011 collection. The fashionable evening will feature models styled in spring looks, initially presented earlier that day at Mercedes-Benz Fashion Week.

Cardmembers will have the opportunity to hear from Tory and learn about the inspiration behind the upcoming collection. Cardmembers can purchase tickets to the event, featuring live music by renowned DJ Cassidy. 100 percent of the proceeds will go towards the Tory Burch Foundation, which Tory launched in 2009 to provide economic opportunities to women and their families in the US. In partnership with ACCION USA, the foundation empowers women to start, sustain and grow their own businesses through microfinance.

Launch of UNIQLO's Shinsaibashi Global Flagship Store in Oct


UNIQLO's Shinsaibashi store, the company's fifth global flagship store, will open on Friday, October 1 in Osaka, Japan. It will join UNIQLO's other global flagship stores in New York, London, Paris and Shanghai.

The massive, 2,640-sqm floor at the highly anticipated Shinsaibashi location will feature the latest quality products, service and creativity to showcase the best of UNIQLO to the world. Our first global flagship store in Japan will help us to share UNIQLO's message with everyone from Osaka to the world.

Shinsaibashi Store: UNIQLO's First Global Flagship Location in Japan to Open on Oct. 1

On Oct. 1, UNIQLO's Shinsaibashi Global Flagship Store will be launched and join the ranks of the ones in New York, London, Paris and Shanghai. This will be the first UNIQLO global flagship store in Japan. UNIQLO selected Osaka as the site of its newest global flagship because of the key role that the city has played in the company's development. In October 2004, UNIQLO opened its first large-format store in the Shinsaibashi-suji shopping district in central Osaka. 









Fashion & fun to come at Fashion WEEKEND


Headline music acts Sola Rosa and pop darling Ruby Frost will ramp up the entertainment at New Zealand Fashion WEEKEND, adding to a schedule that will include more live music, art, DJ’s and food than ever, as well as a selection of New Zealand’s finest fashion.

After four full days of Fashion Week shows, New Zealand Fashion WEEKEND opens up to the public on Friday afternoon and evening, then again for a full day on Saturday.

“There’s a huge amount of action at Fashion WEEKEND. Stop for a bite at Fashion Plate, catch Sera Lilly’s show, see Sola Rosa play and get some beauty advice,” says NZFW Brand Director Myken Stewart.

Adding to the confirmed headline acts, Sydney DJ MOONCHILD will be spinning his famous blend of nu-disco and club favorites to get the party started in the Cutting Room, joining a fantastic local DJ line up entertaining guests right through the week at the Cutting Room Bar.

The most fashionable restaurant in town Fashion Plate will be open all weekend serving up delicious tapas and conveniently fast meals making Fashion Plate the perfect place to grab a bite between shows.

Fashion lovers can get the low down on hair and beauty with informative and entertaining seminars from Dr. Catherine Stone from the Face Place, Pheonix Cosmetics, Jackie O’Fee (Signature Style), Magic Tan, Inika and The Skin Institute. Paul Serville and the Servilles Creative Team will be on hand to share their salon secrets and the latest cuts and styles for summer with the eager audience.


View more New Zealand fashion Week Photos @ Fibre2fashion.com











Christina Hendricks: The New Face of London Fog

Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of
fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and
accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.





Read more about Christina Hendricks: The new face of London Fog @ Fibre2fashion
Check more images of Christina Hendricks:


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ChristinaHendricksFrazerHarrison.jpg Christina Hendricks image by draven34


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Are jeans fashionable?



The term 'fashion' refers to a foremost mode of expression. Although the term 'fashion' can apply to a extensive range of fields, from interior design and architecture to economics and technology, many people correlate fashion with clothing. What a certain culture understands by fashion is goodness and beauty. What goes by these criteria will therefore be fashionable. What doesn't fit in that particular mode of expression will be considered as unfashionable. When used, the word 'fashion' usually has a positive meaning and is commonly associated with the concepts of style and glamour. However, when referring to a person as being materialistic or trendy, the term 'fashion' has a negative connotation.

As far as clothes are concerned, how can we decide what is fashionable what is unfashionable? How do we decide what to wear? Do we go by the latest fashion trends and become fashion victims, or do we stick to what we know looks good on us? Tough choice! The idea of fashion in the 21st century refers mostly to high-heeled shoes, handbags, sports suits, designer jeans and ripped jeans.

Jeans are preferred by many people, as they are easy to suit, practical and comfortable. Although most of the jeans are made from denim, they may also come in a mixture of other fabrics. Jeans are most popular with teenagers, but they are now gaining popularity with other age categories as well. At their origin, the jeans were work clothes, but they began to be worn outside work places at the middle of the 20th century when they became admired among other social categories.

When most people think of jeans, they think of a casual way of dressing. The choice of color and style is a very wide one. Nowadays jeans come in so many styles that it is almost impossible not to find at least one pair of jeans that will suit you perfectly. But jeans don't vary on color alone. There are also various types of jeans according to the fits. The jeans fits can go from straight or loose to slim, baggy or skinny, from high-waisted to superlow-waisted.

One thing's for sure, jeans will never be unfashionable. A certain style will always be developed in order to keep up with the latest trends in fashion. So, if you want to be fashionable, but also comfortable, a pair of jeans is a safe choice.

Cintas introduces Full Circle Eco Polo


Cintas Corporation introduced the Full Circle Eco Polo, a “green” polo made from a recycled polyester/eco-charcoal blend. At the end of its lifecycle, the garment can be recycled into new material, creating a closed-loop system and helping organizations to further enhance their green apparel programs.

“Our new polo is one of the most sustainable garments available,” said Todd McKeown, Vice President of Hospitality at Cintas. “It keeps water bottles out of landfills and helps reduce resource exhaustion and global warming. This is a fantastic opportunity for businesses to show they’re serious about combating the environmental impact of their operations.”

Fifty percent of the Full Circle Eco Polo is made from recycled polyester. To create the recycled polyester material, plastic bottles designated for landfills are diverted from the waste stream and broken down into polyester pellets, which are then woven into wearable fabrics. The other 50 percent of the polo is made from eco-charcoal and Naturally Dyed Fabric Eco-charcoal is derived from coconut shells and nano-bamboo particles. This charcoal is the same substance found in water purifiers.

Pacific Sunwear to license MODERN AMUSEMENT


Pacific Sunwear of California, Inc. announced that it has entered into an exclusive agreement to license the MODERN AMUSEMENT brand from Dirty Bird Productions, Inc. MODERN AMUSEMENT is a design driven, California street wear brand for men's and women's sportswear , accessories and
Sportswear manufacturer.

MODERN AMUSEMENT was acquired in 2004 by Mossimo Giannulli, the founder and creative force behind the MOSSIMO brand which he established in 1987 and later licensed to Target Corp. The MODERN AMUSEMENT brand has been sold in the United States through premier retailers such as Nordstrom, Barney's, Fred Segal and Bloomingdales, and internationally through accounts such as Selfridges and Harvey Nichols in the U.K. and Beams in Japan.

"I am so pleased to be working again with Pacific Sunwear which in many ways is like coming home," said Mr. Giannulli. "PacSun was my first large account when I was building MOSSIMO, and to be able to take the model that I have had so much success with and build on that platform with Gary and his team is really exciting."

Scovill introduces new RAD Button Covers


Scovill Fasteners, Inc. announced the introduction of a new product, RAD Button Covers. Manufactured to very tight tolerances from injection molded stainless steel, Scovill RAD Button Covers easily slip over existing tack buttons changing the entire style and statement of a garment.

The covers are pre-packed with one 27/ button and four 22/ button covers as standard, and consumers can choose from stock styles and chic logos that express today’s cultural trends. Specific custom logos can also be developed for Scovill customers to enhance the fashion and style of their branded jeans. All logos are produced using a pad printing process with up to six colors used in a logo design.

These new, cutting edge covers, offer consumers the ability to show their respective personalities, cultural choices, and fashion style by choosing exciting covers for the 22/ and 27/ buttons that trim their jeans. The plain and staid buttons can now be fashion statements in dramatic personalized designs that show the wearer to be a true fancier of fashion and modern culture.

Fusion Apparel brand unveils Dark by Fusion




The up and coming Fusion Apparel brand unveils Dark by Fusion, their stylish menswear line Spring/Summer 2011 collection.

Dark by Fusion Spring Summer 2011 collection features the ultimate good-looking clothes for men, complete with casual wear pieces from jackets, button-down shirts, tees and jeans. This season, expect to see edgy, confident men wearing Dark by Fusion. The collection is a culmination of a fusing of sorts that Fusion Apparel does best by truly knowing men’s style by creating fashion that is simplistic and downright fun to wear.

Dark by Fusion is the man about town known for his individualistic sense of style that is limitless in his own right yet fashion forward. “We’re a strong newcomer that knows menswear is constructed and we’re interested in deconstructing it to truly give all men something stylish and comfortable to wear,” comments Darius Gibbs, President of Fusion Apparel.

Great new fabric collections for fall at Jo-Ann


Jo-Ann Fabric and Craft Stores, the leading fabric and craft specialty retailer in America, is getting ready for fall with fresh styles inspired by the New York City runways. With lavish textures, sumptuous colors and innovative style, the latest fall trends will give new flair to both your wardrobe and your home.

“New York’s fashion week previewed a fall season filled with classic pieces that can complement any wardrobe,” explained Michelle Christensen, vice president, general merchandise manager, at Jo-Ann Fabric and Craft Stores. “The mixing of tailored and ruffled looks and textures combined with pieces that draw inspiration from art all combine for a stunning autumn season.”

Look no further than Jo-Ann Fabric and Craft Stores for your favorite fall DIY fashions including a perfect pencil skirt, a sophisticated needle-felted wool jacket, and a wet felted scarf created for Jo-Ann by fiber artist, author and publisher Shannon Okey. Complemented with stylish home accents including a changeable headboard, decorative sheer room panels, and a lavish fall tablescape, both your home and wardrobe will be looking their finest.

MNG by MANGO to be star product of F/W at JCPenney



Giving customers a new, exciting reason to shop early and often, J. C. Penney Company, Inc. announced the launch of MNG by Mango, bringing high quality, affordable European runway fast fashion directly to the JCPenney customer. JCPenney is the exclusive U.S. department store retailer for MNG by Mango, with new merchandise arriving at JCPenney twice monthly.

The collaboration between Mango and JCPenney capitalizes on the strengths of both companies, combining Mango's fast fashion leadership with JCPenney's merchandising, marketing and inventory management capabilities. MNG by Mango expands JCPenney's exceptional, exclusive contemporary assortment which currently includes ALLEN B, I Heart Ronson and Bisou Bisou and builds on the successful integration of Sephora inside JCPenney enabling the Company to continue to capitalize on its full fashion potential with top, global brands.


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