Martin Golf Apparel Readies Spring 2012 Collections


Golf industry icon Rick Martin and his new company, Martin Golf Apparel, are preparing to launch their first new collections - Spring 2012.

Martin Golf Apparel - whose slogan is "Timeless as the Game" - will be sold by an ultra-high account base, ideally the nation's top Private Golf Clubs. Martin Golf Apparel won't do any department store business. The company will take a very understated approach, as the garments are a lifetime quest for perfection from Martin.

"This is not about branding," says Martin. "It is about a beautiful Garment that men will want to wear."
The world's finest Pima cotton will be the main ingredient in the company's lines, starting with the Spring 2012 collections. The finest collars in golf feature special, collar-specific yarns. Each garment will feature excellent high-end sourcing and special high-end finishing.

Martin has loved golf since first discovering it in the 1940s, and was drawn to professional golf by the likes of Jimmy Demaret, Byron Nelson and Ben Hogan.

"It was not only their skill, but their persona on the course, - elegant, serious men who competed against others as gentlemen," Martin says. "They inspired me not only by their behavior, but by their appearance."

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