Debenhams Reveals Fishermen Behind New British Trend


Debenhams has revealed that fishermen have been named as the driving force behind a new trend hitting the British high streets this winter.

The popularity of exciting and macho fishing television programmes such as 'Deadliest Catch' and 'Extreme Fishing with Robson Green' have made fishing cool again and transformed the image of clothing traditionally associated with seafaring pursuits.

Demand for duffle coats, cream cable knit jumpers, chunky woollen socks, stripy t-shirts, waterproof trousers and rugged has soared over the last month with further increases expected as the cold weather continues.

Currently up on the year are chunky boots (up 81 per cent), boat shoes (up 195 per cent), thick woollen socks (up 27 per cent), duffle coats (up 25 per cent), striped t-shirts (up 25 per cent), thermal underwear (up 67 per cent), waterproof trousers (up 94 per cent) and heavy knits, up 55 per cent.

Inspired by the likes of Paul Weller, David Beckham, David Cameron and Noel Gallagher, it seems British men are falling hook, line and sinker for the look.

Ruth Attridge, spokesperson for Debenhams said: "No longer just the hobby of a solitary riverbank dweller, these TV shows have made 'fisherman fashion', the humble duffle coat, waterproof trousers and obligatory chunky socks and thermals, the must have look for autumn/winter 2011.

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Debenhams Reveals Fishermen Behind New British Trend

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