Sports Brand Under Armour to Outfit Tough Mudder

Tough Mudder and Under Armour announced a multi-year partnership that will start in January 2012. The global partnership designates Under Armour as the “Official Outfitter” the 35-event worldwide Tough Mudder series and title sponsor of events in London and Maryland. The Tough Mudder powered by Under Armour events will take place in London, May 12-13, and in Fall 2012 in Maryland.

As part of the partnership, Under Armour and Tough Mudder will design a new obstacle that will be incorporated into all the 2012 events. In addition, with the help of Under Armour’s training specialists, Tough Mudder will develop a custom training program to prepare future participants for the unique rigors of the event. The program will be available through the Web sites and Facebook pages of each brand.

“Tough Mudder is excited to partner with Under Armour, a brand that is the epitome of ‘tough,’” said Will Dean, CEO and Co-Founder of Tough Mudder LLC. “We believe this is a perfect partnership between the two brands, aligning the ultimate performance apparel with one of the most recognized, award-winning endurance series in the world.”

For more details please visit : Sports brand Under Armour to outfit Tough Mudder @ Fibre2fashion

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