E-Teenz to unveil new infants wear brand

E-Teenz, a value-brand for kids and a fast growing retail venture by Kolkata-based Dhananjai Apparels Pvt. Ltd., now plans to foray into new born and infants segment by launching a new brand ‘E-Todzz’.

Incorporated in 1977, Dhananjai Apparels is today one of the largest manufacturer of school uniforms in the country. The company specializes in manufacturing of apparels in knits and wovens and has a capacity to produce 500,000 apparel pieces a month.

Its flagship junior wear brand E-Teenz caters to children between 2 to 14 years of age and is a licensee of several cartoon characters like Popeye, Spiderman, OliveOyl, Barbie, Hot Wheels, Fisher Price, Archie and many more.

Speaking to fibre2fashion about the new brand ‘E-Todzz’, Mr. Ravi Kant, President-Strategy & Operations, Dhananjai Apparels, said, “We already have a brand called E-Teenz which caters to children between 2-14 years. So, now we are extending the brand for 0-2 year’s age group.”

“E-Todzz is an infant wear brand, which will have an entire range of apparels for both boys and girls. We plan to gradually make it a complete destination store for kids of all ages. Besides apparels, we will also offer accessories, footwear, etc.,” he reveals.

For more info please visit: E-Teenz to unveil new infants wear brand @ Fibre2fashion

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