Sportlifestyle brand Puma launches Italian Away Kit

PUMA announced it has confirmed a new long-term contractual partnership with the Italian Football Federation (FIGC) that sees the Sportlifestyle brand now actively managing the entire licensing portfolio of FIGC assets on a global basis. Through this agreement, PUMA will hold the status of ‘Official Master Licensee of the FIGC’, effective through and beyond the next two FIFA World Cups in Brazil and Russia. PUMA will also continue as the Official Partner to the FIGC in relation to playing kits and replica wear for all FIGC national teams.

Building on a successful nine year relationship, PUMA has significantly deepened its contractual involvement with the FIGC to place a global emphasis on expanding the profile and commercial potential of the FIGC brand driven by its newly established international sports licensing division.

This evolution sees the FIGC partnership become the most comprehensive in the global PUMA football portfolio, and gives PUMA the scope to substantially increase its licensing opportunities that exist through one of the most prominent and successful federations in world football.

Franz Koch, CEO of PUMA said, “We have enjoyed a highly successful relationship with the FIGC over the past nine years, and as such we are delighted to have reached this new agreement and considerably expand our partnership with them.

It underlines PUMA’s reinforced commitment to further strengthen its position as one of the top 3 football brands because the Italian National Team, more than any other national team property in world football, perfectly embodies PUMA’s unique Sportlifestyle positioning. Holding the Master License of the FIGC enables us to elevate our work with them to a truly global level; this is a new venture for PUMA, and one that we are fully confident will be successful.”

For more info please visit : Sportlifestyle brand Puma launches Italian Away Kit @ Fibre2fashion

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