Coloured denim is right on trend, George at Asda

George has found that shoppers are turning to the 'lipstick effect' to lift their mood and are buying great value bright coloured clothing, with coloured womens jeans counting for over a third of all denim sales.

With a tough economy and families £9 per week worse off, a survey of 2,000 customers reveals they are buying low-cost colourful items to cheer themselves up.

Almost three quarters of shoppers are spending up to £20 on colourful clothes to lift their wardrobes and their spirits; and 50% of women are spending their pennies on red clothes to lift their mood and boost their confidence.

For 72%, confidence goes hand in hand with what they're wearing. Striking red, purple and yellow top the confidence chart, while 88% of under 30s choose sunshine yellow to make their statement. Over 50s prefer to keep it simple with a cool blue (68%).

More than 70% of men have admitted that a lady in red will always turn their head, and celebrities also love the colour with the Middletons and Victoria Beckham spotted out and about in red recently. New girl group on the block and bright colour champions Little Mix are inspiring teens of a similar age too with George reporting that the coloured denim offering has amounted to 82% of all denim sales across George' G21 range recently.

For more info please visit : Coloured denim is right on trend, George at Asda @ Fibre2fashion

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