Joint venture for Iconix India completed

Iconix Brand Group Inc and Reliance Brands Limited, a part of the Reliance Industries Group, the largest private sector company in India, announced the completion of the formation of their joint venture company in India, Iconix India. The partnership marks the next step in a global expansion strategy for Iconix, which currently has other similar partnerships in Greater China, Europe and Latin America.

Iconix India will be based in Mumbai and will follow a similar business model to that of Iconix in North America, which focuses on growing royalty revenue through existing and new licensing agreements with both manufacturers and retailers.

Iconix Brand Group Inc licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.



For more details please visit : Joint venture for Iconix India completed @ fibre2fashion

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