HerRoom & HisRoom announces annual Undie Award winners

Results from the prestigious sixth annual Undie Awards are in! HerRoom and HisRoom, the online powerhouses for hers and his intimate apparel, are pleased to announce this year’s Undie Awards winners, highlighting consumers’ top picks of their favorite underwear fashions.

Over the past month, the Undie Awards received an overwhelming 40,000 votes from women and men of all shapes and sizes. The 2012 Undie Award winners reveal the most popular undergarments in the market today.

Voters selected their favorite bras, panties, and men’s underwear, among other items, and had the chance to nominate their favorite brands not listed. The Undie Awards also features “select” winners in every category, chosen by HerRoom and HisRoom’s knowledgeable expert staff. This year the Undie Awards introduced the “Undie Hall of Fame,” which highlights popular undergarments from leading brands that have been acknowledged as an Undie award winner three times.

“The Undies are a great indicator of consumer trends in undergarment preferences and we’re excited to celebrate the 2012 Undie Awards winners that exemplify what products are America’s top picks this year,” commented Tomima Edmark, lingerie expert and founder of HerRoom and HisRoom. “This year’s Undie Award Winners share leading attributes including, fashion, fit, and functionality to look and feel great under your clothes.”

For more details please visit : HerRoom & HisRoom announces annual Undie Award winners @ fibre2fashion


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